Note: The job is a remote job and is open to candidates in USA. S Piper Staffing LLC is seeking a Senior Search Engine Optimization Specialist to drive organic visibility across traditional and AI-powered search experiences. The role involves collaborating with cross-functional teams to enhance discoverability and improve content quality, while managing SEO, AEO, and GEO initiatives.
Responsibilities
- Execute SEO, GEO, and AEO strategies across owned digital platforms to enhance visibility in both traditional and AI-powered search environments
- Partner with cross-functional teams and agencies to optimize content, metadata, and site structure for improved discoverability
- Analyze search performance data to identify opportunities and recommend optimizations that improve traffic quality, engagement, and user experience
- Contribute to a 6–12 month Content Roadmap by identifying gaps, monitoring trends, and aligning with customer search behavior
- Conduct content audits to identify opportunities to update, consolidate, improve, or retire content
- Collaborate with Site Merchandising, Product Marketing, Digital Marketing, and Creative teams to ensure alignment with best practices and customer intent
- Support Technical SEO/AEO/GEO initiatives, including Redirects, QA, Site Health Monitoring, and Structured Data Validation
- Manage recurring reporting on organic search performance, including traffic, engagement, and visibility metrics
- Assist with monthly reporting on SEO/AEO/GEO performance, including tracking optimization efforts and sharing insights on emerging trends
- Stay current on SEO, GEO, AEO, and AI-driven Search Advancements, applying new insights to ongoing optimization efforts
Skills
- 3+ years of hands-on SEO/AEO/GEO experience is required
- 2+ years of experience in an SEO/AEO/GEO role within a large, enterprise-level retail/apparel, footwear, or sporting goods company or environment is required
- Strong understanding of SEO Fundamentals, including Keyword Research, On-Page Optimization, Technical SEO, and Performance Tracking
- Strong familiarity and experience with SEO, AEO, GEO, and AI-powered Search Trends
- Strong proficiency with Google Search Console and Adobe Analytics (or similar tools)
- Strong working knowledge and experience with Structured Data, Schema Markup, Crawlability, and Indexing
- Proven ability to analyze data and translate insights into actionable recommendations
- Strong attention to detail with a commitment to accuracy and consistency
- Knowledge and experience with platforms like SFCC, Sitecore, and BrightEdge SEO (strongly preferred)
Company Overview