Note: The job is a remote job and is open to candidates in USA. CapsLock builds long-term marketing solutions for large partners and is expanding into new industries. The Business Development Manager will focus on generating new business through creative outreach strategies and booking meetings with potential clients.
Responsibilities
- Research target industries and companies together with our growth team and a dedicated researcher; identify the right decision-makers
- Run creative, multi-channel cold outreach: email, LinkedIn, phone calls, and non-standard touches. Build smart sequences (7+ touchpoints), not email blasts
- Book meetings with the right size of companies - quality over quantity. Example: from 7 target companies in an industry, we expect at least half on a call
- Attend 4-6 industry conferences per year: network, learn the market, bring back insights and ideas
- Spend your first 2-3 months learning our value proposition and messaging; work with a ready playbook of what works and what doesn’t
- Share feedback with our launch and CRO teams; keep your pipeline and CRM data clean and up to date
Skills
- 5-7+ years in business development / client acquisition with heavy cold outreach (any industry, not only marketing)
- A book of business you built from scratch - and real numbers to show: open rates, reply rates, booked meetings
- Expert level in LinkedIn Sales Navigator
- Hands-on daily experience with a sales CRM / outreach platform (Apollo, Outreach, Salesloft, HubSpot, Salesforce, or similar)
- Multi-channel prospecting: you don't stop at one email and one call — you use sequences, creativity, and persistence
- Mature, strategic, process-driven mindset; excellent written and spoken communication
- Based in the US or Canada, able to work EST hours and travel to conferences
- Experience with Apollo, ClickUp, or Tableau
- Experience in insurance, senior care, healthcare, wellness or beauty industries
- Confident conference networking experience
Benefits
- Remote Work
- Paid Time Off
- Ongoing Learning
- Home Office
- Physical Well-Being
- Unlimited Sick Days
- Medical Coverage
- Co-Working Space
- Fun Stuff
Company Overview