Note: The job is a remote job and is open to candidates in USA. G2 is a software marketplace that provides trusted software insights and customer voice data to help businesses make better decisions. The company is seeking a Principal Product Manager to lead product strategy across its Content portfolio, including content systems, AI-enabled workflows, distribution, measurement, and activation. The role will also align cross-functional teams, protect editorial independence, and drive commercial outcomes.
Responsibilities
- Own the product strategy and roadmap for the full G2 Content portfolio, not only net-new AI products
- Define how the current Content portfolio and future capabilities fit together into a coherent customer experience
- Translate customer and market demand into clear product bets, sequenced roadmaps, and evidence-based portfolio decisions
- Partner with go-to-market, Finance, RevOps, and Legal on rights, packaging, commercial readiness, and responsible experimentation
- Build the product system that turns G2 evidence and customer objectives into high-quality, reusable content across formats and channels
- Apply AI to research, briefing, creation, enrichment, personalization, approvals, distribution, and measurement where it creates real leverage
- Create structured content, metadata, provenance, rights, and workflow capabilities that make the output reusable and trustworthy
- Design the human-control layer for strategy, taste, claim substantiation, brand safety, and material approvals
- Connect content creation, distribution, activation, and measurement into a coherent customer experience
- Use customer and performance signals to improve future product, content, and channel decisions
- Run focused discovery and testing to validate customer value before scaling new capabilities
- Make measurement clear enough for customers and internal teams to understand what worked and what should happen next
- Protect editorial independence: customers may sponsor, commission, distribute, and activate content, but they cannot buy conclusions, rankings, or favorable independent coverage
- Set clear decision rights across Product, Editorial, Research, Creative, Delivery, and commercial teams - preserving editorial independence and accountable product ownership
- Align Product, Engineering, Data, Research, Editorial, Creative, Marketing, Revenue, and customer-delivery teams on the end-to-end experience
- Define and track a focused set of product, customer, business, and trust metrics
- Communicate product tradeoffs, investment needs, evidence, and progress clearly to senior stakeholders
Skills
- • 10+ years of product management experience, including Principal- or lead-level ownership of customer-facing products
- • Demonstrated product experience in both content systems and advertising, adtech, audience activation, or performance-marketing products
- • Strong product judgment in AI-enabled workflows, data products, audience experiences, and human-in-the-loop controls
- • Experience consolidating or modernizing a broad portfolio into a sequenced roadmap, migration plan, and shipped outcomes
- • Proven ability to work across Editorial, Creative, Engineering, Data, Research, Sales, Marketing, and customer-delivery teams
- • Commercial fluency across software, services, media, or hybrid models, including entitlements, rights, packaging, and pricing
- • Excellent communication, customer judgment, and cross-functional influence in ambiguous environments
- • Experience with B2B media, content marketing platforms, ad tech, creator tools, or owned-media products
- • Experience commercializing proprietary data, research, audience, or customer-voice products
- • Experience with content operations, measurement, rights and provenance, or AI-assisted production workflows
Company Overview
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