Note: The job is a remote job and is open to candidates in USA. MERGE is a marketing and technology agency focused on health and wellness, combining storytelling, technology, and AI through its Whole Human Marketing approach. The Director, Pharma Media will lead media strategy and client relationships for pharmaceutical accounts, develop HCP and DTC audience and channel plans, guide campaign optimization, support business growth, and mentor junior team members.
Responsibilities
- Lead Strategy & Accounts: Own day-to-day media strategy development and client relationships for pharmaceutical accounts, focusing heavily on HCP audiences and integrated HCP/DTC programs
- Build Audience & Channel Plans: Translate client business objectives into clear audience strategies, channel recommendations, activation priorities, and optimization plans across HCP and DTC segments
- Partner Cross-Functionally: Collaborate closely with MERGE’s Applied Intelligence, Discoverability, Programmatic, and Social teams to deliver seamless, fully integrated media solutions and bring data insights directly into planning
- Guide Campaign Performance: Monitor active program performance, guide teams in translating data into actionable optimizations, and keep campaigns aligned with client objectives
- Drive Business Growth: Help identify organic growth opportunities by introducing clients to MERGE’s differentiated offerings—such as HCP + DTC Performance Link, HCP/DTC Maestro, and Decision-Back consulting—while supporting new business pitches
- Develop Talent & Stay Ahead: Guide and mentor junior team members while staying continuously current on pharma marketing shifts, HCP behaviors, AI, privacy, and emerging channels
Skills
- You bring 7+ years of media experience, including meaningful depth in pharma marketing and HCP strategy
- You navigate multiple workstreams with ease and stay naturally curious about new channels, changing search landscapes, AI, and industry developments
- You have a practical understanding of how patient-level data, MMM, attribution, and experimentation inform smarter media planning
- You don't need to build data models yourself, but you easily understand findings and apply them to strategic decisions
- You are a dependable team player who loves working alongside analytics, measurement, and channel specialists to deliver unified, best-in-class work without letting ego get in the way
- You excel at turning complex media and measurement concepts into simple, actionable recommendations for clients and internal partners alike
- This role may be based in any MERGE office location or performed remotely within the United States
- Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States
- Oncology experience—especially across integrated HCP and DTC programs—is highly desired
- Earlier hands-on execution experience in programmatic, paid search, SEO/GEO, or paid social is a great plus, but not required
Benefits
- Meaningful Medical, Dental, Vision, Life Insurance
- 401K
- Lifestyle Spending Account
- Employer Paid Life & Disability Insurance
- Flexible Time off & Holidays
- Many other benefits and rewards
- This role may be based in any MERGE office location or performed remotely within the United States.
Company Overview