Note: The job is a remote job and is open to candidates in USA. All & Sundry is an Airtable consultancy that helps enterprises turn Airtable bases into scalable ecosystems. The Marketing Lead will build demand generation and account-based marketing from the ground up, create authoritative and reactive content for technical enterprise buyers, and develop sales enablement materials while representing the company’s market perspective.
Responsibilities
- Build our demand-gen function from the ground up: no existing team, tooling, or backlog to inherit
- Run account-based marketing against our known list of enterprise Airtable accounts, rather than broad lead-gen campaigns
- Segment and prioritize accounts by signal (renewal timing, org changes, expressed anxiety about their Airtable setup) and tailor outreach and content accordingly
- Partner with sales and delivery to know which accounts are live, which are cooling, and where marketing can open or accelerate a conversation
- Own a steady drumbeat of thought-leadership content aimed at anxious enterprise buyers: people worried about vendor stability, data portability, or whether their current setup will hold up
- Produce reactive content on a fast turnaround: deal and market analysis, FAQs, executive briefings, and commentary as news breaks
- Build a content cadence and voice that reads as credible and technical, not promotional
- Identify which stories are worth reacting to fast versus which deserve a slower, more deliberate treatment, and know the difference in the moment
- Build and formalize our sales enablement library: battlecards, objection-handling guides, competitive positioning, and case material
- Work from what we already have (a lot of this exists thanks to our Airtable relationship) and turn it into something organized, current, and easy for the team to use live in a sales conversation
- Keep this material current as the market and competitive landscape shift, rather than letting it go stale after the first draft
- Partner with Solutions Architects to translate real project outcomes into proof points sales can use
- Build genuine fluency in enterprise data, ops, and workflow tooling, not just general SaaS marketing patterns; this is a technical, opinionated buyer
- Get familiar with Airtable itself. You don't need to arrive knowing it, but you're expected to be genuinely conversant by day 90
- Represent the All & Sundry point of view consistently across content, sales collateral, and any public-facing commentary
Skills
- We don't work with jerks, or people with big egos. That goes for our clients, and it goes for our teammates. This is our first and most important requirement
- B2B enterprise marketing experience, ideally in professional services, SaaS implementation/consulting, or another "trusted advisor" sell. Consumer growth or PLG marketing backgrounds are not a fit for this role
- Proven experience building demand generation from near-zero: no existing team, systems, or pipeline to lean on
- Real account-based marketing experience against a known, finite account list, not broad-based lead-gen
- Strong thought-leadership and content chops, with a track record of writing for a skeptical, technical, enterprise audience
- Comfort producing sales enablement material: battlecards, objection handling, competitive positioning
- Comfort moving fast on a news cycle. You can turn around a sharp piece of reactive content (deal analysis, FAQ, executive briefing) in days, not weeks
- Fluency in enterprise data, ops, or workflow tooling as a category, even without prior hands-on Airtable experience
- Excellent written communication. You can write like a credible peer to an enterprise buyer, not like a brand voice
- Must comply with ISMS/ISO 27001 policies
- Prior hands-on experience with Airtable, or a comparable enterprise data/workflow platform
- Experience marketing through a vendor transition, acquisition, or market disruption affecting your own customer base
- Experience partnering closely with a sales team in a consultative or services-based sale
- Background building marketing function at an early-stage or lean company
Benefits
- Eligible for annual bonuses & incentives
- Company-issued laptop
- Additional benefits upon transition to full-time W9 hire, including:
- Industry-leading, competitive healthcare plans, including medical, dental, vision, disability coverage, and fertility benefits
- Flexible PTO; we encourage at least 15 business days per year
- 12 weeks paid parental leave for birthing parents; 4 weeks for non-birthing parents
- 10 company-observed holidays plus two extended breaks: Thanksgiving week (Nov 23-27) and a Year-End Rest & Recharge (Dec 22 - Jan 3)
- Remote, with occasional travel (typically no more than 2-3 times a year)
Company Overview