Note: The job is a remote job and is open to candidates in USA. StrongSteps Behavioral Health Foundation is a nonprofit, peer-led organization dedicated to improving access to mental health support and essential services across Upstate New York. The Web Developer & Digital Marketing Specialist will manage the organization’s WordPress website and develop digital marketing, social media, email, content, and outreach initiatives to strengthen community engagement and awareness.
Responsibilities
- Manage, maintain, and regularly update the StrongSteps WordPress website
- Create new webpages and landing pages for programs, services, events, fundraising campaigns, careers, volunteer opportunities, and community initiatives
- Work with WordPress themes, plugins, page builders, forms, menus, and website integrations
- Troubleshoot website errors, broken links, formatting issues, plugin conflicts, and other basic technical problems
- Ensure webpages are responsive and work properly on desktop, tablet, and mobile devices
- Help improve website accessibility, usability, performance, and search engine optimization (SEO)
- Integrate online forms, registration systems, donation platforms, email sign-ups, and other third-party tools
- Develop and implement digital marketing campaigns to increase awareness of StrongSteps programs and community initiatives
- Create and schedule content for social media platforms, including Facebook, Instagram, and LinkedIn
- Develop graphics, flyers, website banners, social media content, event materials, and other digital marketing assets
- Create email marketing campaigns, newsletters, community announcements, and event promotions
- Support digital marketing for fundraising campaigns, community events, volunteer recruitment, partnerships, and organizational initiatives
- Help maintain consistent StrongSteps branding, messaging, graphics, and visual standards across digital platforms
- Monitor website traffic, social media engagement, email performance, and other marketing analytics
- Recommend new ideas and strategies to improve online engagement and community awareness
- Coordinate with leadership and program staff to ensure website and marketing information remains accurate and up to date
- Assist with other communications, marketing, website, and outreach projects as the organization grows
Skills
- • Hands-on experience using WordPress is required
- • Experience building, editing, and maintaining WordPress websites
- • Experience working with WordPress themes, plugins, menus, forms, and page layouts
- • Experience with digital marketing, communications, social media management, or a related area
- • Ability to create professional and engaging digital content
- • Experience managing or creating content for social media platforms such as Facebook, Instagram, and LinkedIn
- • Strong written communication, proofreading, and editing skills
- • Strong attention to detail and ability to maintain consistent branding
- • Ability to manage multiple projects, priorities, and deadlines
- • Ability to work independently, take initiative, and troubleshoot problems
- • Comfortable learning and working with new technology and digital platforms
- • Experience with Elementor or another WordPress page builder
- • Basic knowledge of HTML and CSS
- • Experience with Canva, Adobe Creative Cloud, or similar graphic design tools
- • Knowledge of SEO and website optimization
- • Experience with Google Analytics and Google Search Console
- • Experience with Meta Business Suite or other social media management platforms
- • Experience creating email marketing campaigns and newsletters
- • Experience with online fundraising, event registration, CRM, or donation platforms
- • Experience creating digital advertising campaigns
- • Photography, video editing, or short-form video content experience is a plus
- • Previous experience working with a nonprofit, behavioral health organization, healthcare organization, or community-based organization is a plus
- A college degree in marketing, communications, web development, graphic design, information technology, or a related field is welcomed but not required
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