Note: The job is a remote job and is open to candidates in USA. Fluent, Inc. is a commerce media solutions provider connecting top-tier brands with highly engaged consumers. They are seeking a VP Sales, Programmatic & Data Solutions to lead the commercial strategy and sales efforts for their programmatic and data business, focusing on building relationships and driving revenue growth.
Responsibilities
- Build and maintain a robust, self-sourced pipeline through proactive outreach, industry relationships, and a consultative sales process
- Lead full sales cycles from prospecting and discovery through solution design, negotiation, and close
- Establish and hit quarterly and annual revenue targets aligned to division growth goals
- Develop a strategic account plan that balances new business acquisition with expansion of existing partnerships
- Leverage and expand existing relationships at holding company agencies, independent agencies, and programmatic platforms (DSPs, SSPs, data marketplaces)
- Position Fluent as a strategic data partner not a vendor within client and agency planning cycles
- Secure early-stage inclusion in media planning conversations, RFPs, and annual budget cycles
- Attend and represent Fluent at key industry events, conferences, and agency summits
- Own client relationships post-sale, serving as an ongoing strategic partner and point of escalation
- Identify upsell, cross-sell, and renewal opportunities across your book of business
- Monitor campaign performance and proactively bring solutions that demonstrate continued ROI for clients
- Ensure a seamless handoff and ongoing alignment between sales, operations, and client success teams
- Serve as a voice of the market internally translating client feedback into product, packaging, and go-to-market insights
- Collaborate with product, operations, and marketing to shape proposals, activation strategies, and vertical-specific solutions
- Partner with leadership on pricing strategy, competitive positioning, and new vertical expansion priorities
- Contribute to a culture of accountability through disciplined forecasting, pipeline hygiene, and CRM usage
Skills
- 8-12+ years of progressive enterprise sales experience at a DSP, SSP, data vendor, agency trading desk, or relevant ad tech company
- Demonstrated track record of building and maintaining a high-quality pipeline through consultative, solution-based selling not reactive order-taking
- Active, existing relationships with decision-makers at holding company agencies, independent agencies, and programmatic platforms
- Deep expertise in the programmatic ecosystem: audience targeting, first-party data activation, data onboarding, modeling, DSP/SSP workflows, and CTV
- Proven ability to manage long, complex sales cycles with multiple stakeholders across client organizations
- Experience managing accounts post-close, including renewals, upsells, and executive relationship maintenance
- Ability to operate as a trusted internal collaborator strong communication with product, ops, and leadership teams
- Exceptional presentation and communication skills; comfortable influencing at the C-suite and VP level
- Highly organized, self-motivated, and capable of managing competing priorities in a fast-paced environment
- Experience selling into regulated verticals including Healthcare, Pharma, or Financial Services
- Familiarity with platforms such as LiveRamp, TransUnion TAP, Adobe AdCloud, and The Trade Desk
- Background in data marketplace workflows, custom segment creation, identity resolution
- Prior experience at a data company or media company with a first-party data asset
Company Overview