Note: The job is a remote job and is open to candidates in USA. AEM (Advanced Environmental Monitoring) is a global leader in mission-critical weather, wildfire, and water monitoring and intelligence solutions. AEM is seeking a Senior Content Marketing Manager to lead content strategy, organic social media, SEO, AEO, and AI-assisted content operations to drive brand awareness, demand generation, and measurable business impact.
Responsibilities
- Own AEM's content strategy and editorial calendar to drive brand awareness and demand generation programs
- Produce and manage a high-volume, high-quality content pipeline, using AI tools throughout ideation, drafting, editing, and repurposing, while maintaining AEM's editorial standards and brand voice
- Build a repeatable system for turning one core asset (a report, a customer story, a product update) into multiple formats and channels
- Partner with product marketing, sales, and subject matter experts to translate technical and scientific material into content that resonates with government and enterprise buyers
- Own organic social media as a primary channel for driving awareness and positioning of AEM
- Lead video content strategy built for organic reach, using formats that don't require a production budget (e.g. employee- and expert-led video, screen recordings, repurposed interviews)
- Apply social SEO practices, optimizing content for search and discovery within social platforms themselves, not only traditional web search
- Grow AEM's voice and presence across LinkedIn and other relevant platforms and evaluate emerging channels worth testing
- Define and track awareness, engagement, pipeline-influence metrics, and report on business impact
- Own target keyword and question strategy for SEO and answer engine optimization (AEO), including topic research and content gap analysis
- Partner with the broader marketing team on execution across onsite content optimization and offsite activity, including Reddit and other community channels
- Monitor how AEM and competitors are represented in organic search and AI-generated answers and adjust strategy accordingly
- Build and continuously improve an AI-assisted content workflow, including prompting, tooling, and quality control, to increase content volume and quality
- Stay current on AI content and SEO/AEO tooling and bring recommendations back to the marketing team
- Maintain quality and fact-checking standards for content covering technical and scientific topics
Skills
- Bachelor's degree or equivalent practical experience
- 8+ years of B2B content marketing experience, with ownership of a content calendar and measurable results
- Experience running organic social media as a growth or awareness channel
- Working SEO expertise, including keyword research, on-page optimization, and content-led organic growth
- Familiarity with offsite, community-based channels like Reddit, and judgment for engaging authentically
- Hands-on experience using AI tools for writing, editing, research, image, or video as part of a daily content workflow
- Comfortable producing lightweight video content without a production team, and knows how to get authentic, credible video out of internal experts
- Excellent writing and editing skills, with judgment to adapt tone and depth for technical, government, and enterprise audiences
- Proficiency for analyzing datasets for inclusion into content
- Must be eligible to work in the U.S. without company sponsorship, now or in the future, for employment-based work authorization
- AEO or LLM-visibility experience is a strong plus
- Public sector experience a plus
Benefits
- Remote opportunity that can be done from anywhere in the continental United States
- Medical insurance
- Dental insurance
- Vision insurance
- Life insurance
- Short-term disability insurance
- Long-term disability insurance
- 401k match of up to 3%
Company Overview