Note: The job is a remote job and is open to candidates in USA. Evolve is hiring a Senior Lifecycle Marketing Manager to own its owner lifecycle program end to end, from strategy and customer journeys to platform execution and performance. The role will migrate communications to Customer.io, improve qualified lead conversion and 180-day owner retention, and partner with sales, product, onboarding, support, and analytics.
Responsibilities
- Own owner lifecycle marketing end-to-end—every scheduled and triggered message an owner receives, from their first information request through onboarding, their first 180 days, and beyond
- Audit all current and planned communications, converting findings into mapped, segment-specific journeys. Our Core, Plus, and Pro owners run distinct operations and require tailored engagement—Pro in particular needs a newly defined journey
- Expand lifecycle channels beyond email and SMS. In-product nudges, push notifications, help content, and timed sales or onboarding touchpoints should all form a cohesive journey
- Lead the migration of owner communications from legacy platforms to Customer.io, establishing build standards and governance to prevent future fragmentation
- Build segmentation and triggers based on real-time behavior and performance signals (e.g., owner actions, listing status, drop-off points) rather than fixed send calendars
- Manage pre-activation nurture and recovery, including post-information-request sequences, abandoned-lead recovery, re-engagement for unclosed sales leads, and targeted outbound campaigns
- Optimize conversion across under-engaged lead segments, ensuring structured touchpoints exist long after initial contact
- Drive core performance metrics, balancing lifecycle's contribution to qualified lead conversion with 180-day owner retention
- Design and run A/B tests with a stated hypothesis and a decision attached to the result, and be clear about what you learned and what you're testing next
- Partner cross-functionally with sales, product, onboarding, support, and analytics to translate complex operational updates into clear owner communications
Skills
- 7+ years of experience in lifecycle, CRM, or retention marketing for consumer or prosumer audiences, with proven ownership of multi-stage journeys
- Hands-on expertise with enterprise marketing automation platforms (Customer.io, Braze, Iterable, Marketo, or similar), including building, deploying, debugging, and optimizing journeys directly
- Proven track record of accountability for revenue, conversion, or retention targets driven by lifecycle initiatives
- Experience auditing and consolidating fragmented communication systems into a single platform and coherent architecture
- Strong analytical mindset with experience segmenting audiences, analyzing cohort/journey performance, and executing hypothesis-driven A/B tests
- Exceptional copywriting skills, with the ability to write clear, engaging, human-sounding content tailored to business owners
- Experience marketing to small business owners or prosumer segments
- AI-native workflow—proficiency using modern tools (e.g., Claude) to enhance research, drafting, and analysis capabilities
- Lifecycle experience spanning pre-purchase prospect nurture through post-purchase retention
- Familiarity with Customer Data Platforms (CDPs) and collaborating with data engineering teams on event definitions and identity resolution
- Background in marketplaces, hospitality, travel, real estate, or financial services (short-term rental or property management experience is a plus)
- Experience managing multi-channel surfaces alongside email and SMS, including in-product messaging and push notifications
- Basic design skills or proficiency in tools like Canva or Figma for rapid asset creation
Benefits
- Equity in the company
- A 401(k) with a 4% immediate vesting match
- 16-18 weeks of paid parental leave for birthing parents and 10 weeks for non-birthing parents
- Infertility coverage
- Comprehensive medical, dental, and vision plans
- 100% employer-paid dental and vision for individual coverage
- A low-cost medical option
- 10 free mental health visits
- Pet insurance
- Generous PTO
- RTO for full-time exempt employees
- Sick leave
- Holidays
- A personal holiday
- Annual Evolve travel credit after one year
- Discounts on stays at all Evolve properties
- World-class onboarding programs
- Learning and development resources
- Employee Resource Groups celebrating our diverse communities at Evolve
Company Overview