Note: The job is a remote job and is open to candidates in USA. Seremoni is seeking a Regional Sales Manager to lead specialty foodservice and broadline distributor relationships within an assigned region. The role owns regional strategy, P&L performance, distributor partnerships, market expansion, sales forecasting, and collaboration on product support and promotional activities.
Responsibilities
- Set regional sales strategy and priorities based on market data and competitive analysis, for review and approval by the Senior Sales Director
- Prepare data-driven sales forecasts and budgets for the region
- Monitor weekly and monthly sales, margin, and market trend data to identify risks and opportunities, and address underperforming distributor relationships early
- Build and maintain relationships with specialty foodservice distributors and broadliners
- Negotiate contracts, pricing, and terms of sale tailored to each distributor's business
- Resolve distributor inquiries, concerns, and feedback promptly
- Own performance scorecards for each distributor relationship, using data to hold partners accountable
- Identify and pursue new distributor relationships within the region, prioritized using market data
- Represent Seremoni at trade shows and on direct headquarters-level sales calls with distributor buyers
- Expand Seremoni's distribution footprint and market reach through existing and new distributor partners
- Prioritize markets where Seremoni's quality and traceability story commands a premium
- Educate distributor sales teams on Seremoni's product features, quality story, and best practices for foodservice applications
- Partner with Marketing on regional promotional activities and sales campaigns aimed at distributor partners
- Work with Operations and QA to resolve regional service, quality, or fulfillment issues
- Communicate new product introductions to distributor partners
- Own the full regional P&L -- revenue, margin, and trade spend -- across all distributor accounts and products
- Track regional revenue, distribution, and margin performance against plan
- Maintain CRM and distributor portal data to support accurate, data-driven decisions
Skills
- • 5-7+ years of experience in sales management within foodservice and retail distribution, with direct experience managing distributor and broadliner relationships
- • Proven track record of achieving sales targets and driving business growth through distributor partners
- • Strong market analysis skills; able to translate distributor, competitor, and category data into regional strategy
- • Data-driven decision-maker; comfortable owning a P&L and using sales and market data to guide it
- • Proactive and self-directed, anticipating distributor and market needs
- • Strong leadership presence; able to set direction and hold distributor partners accountable
- • Highly organized; able to manage a complex, multi-account territory and a demanding travel schedule
- • Strong knowledge of foodservice distribution market dynamics, including how specialty and broadline distributors operate and buy
- • Excellent communication and negotiation skills
- • Proficiency with CRM tools and online distributor portals
- • Comfort operating with real supply constraints (allocation, seasonality, perishability) and communicating trade-offs to distributor partners
- • Willingness to travel frequently within the region
- • Bachelor's degree in Business Administration, Sales, Marketing, or a related field preferred; equivalent experience considered
- • Experience in seafood or perishable protein sales strongly preferred
- • In-depth knowledge of seafood products - sourcing, quality, preparation methods, and sustainability practices - preferred but not essential
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