Note: The job is a remote job and is open to candidates in USA. Evolvics, part of Syneos Health Communications, is seeking a Search Director to expand its presence across search engines and performance media channels. The role leads the planning, management, optimization, and reporting of paid search campaigns, collaborates across media and agency teams, and develops search strategies, innovations, and team capabilities.
Responsibilities
- SEM is fundamental to our work and the right candidate will research, plan and execute SEM campaigns across our client portfolios, participate in RFPs, and evolve our search innovations. Own all areas of campaign development and optimization, from keyword and copy creation to bid management and KPI reporting
- Understand search engine algorithm shifts to AEO generated results and achieve sustainable success in an ever-evolving digital landscape
- Candidate should be experienced in working with cross functional media channels, understanding how search fits into the total integrated media strategy
- Lead, mentor and train members of the search team through a search professional development program
- Develop and implement SOPs governing all aspects of best practice campaign development for the search department
- Provide support to new business through industry analysis and search landscape estimation
- Regularly author POVs to ensure the team is up to date on the latest search trends and engine algorithm updates
Skills
- 8+ years experience in pharma or healthcare search strategy required
- An ability to digest a client's strategic imperatives and translate it into a meaningful integrated search strategy
- Familiarity with search tools such as SEMRush, Adthena, and SimilarWeb and a propensity for translating the competitive landscape into strategic insights
- Experience optimizing and managing complex franchise search accounts, including multiple listing strategies and keyword prioritization scenarios
- You should have experience interacting directly with clients, building relationships and seeing great campaigns executed and reported on flawlessly
- Candidates should be free to travel as needed to support the business
- An established expertise in Search and a demonstrated passion for emerging performance media tactics, with knowledge of social and programmatic a plus
- Certification in Google Ads, Google Analytics and Bing is strongly encouraged
Benefits
- Eligibility to earn commissions/bonus based on company and/or individual performance
Company Overview