Note: The job is a remote job and is open to candidates in USA. Kitsch is a certified minority-owned global beauty brand seeking a Marketing Operations Manager to enhance their marketing team's operational efficiency. The role involves managing marketing tools, performance data, and supporting strategic planning to ensure timely launches and data-driven decisions.
Responsibilities
- Own the day-to-day administration of the marketing technology stack (email/CRM, e-commerce, attribution, and project management tools), ensuring systems are reliable, integrated, and adopted by the team
- Build and maintain marketing performance dashboards (CAC, ROAS, LTV, repeat-purchase rate) and run the weekly and monthly reporting rhythm for leadership
- Own the launch calendar and cross-functional readiness across creative, e-commerce, retail, and social for all core launches (Spring/Summer, Fall/Winter, Halloween, Holiday)
- Track the marketing budget, manage purchase orders and key vendor/agency relationships, and keep spend accountable to results
- Map team workflows, identify bottlenecks (briefing, asset handoff, approvals), and document repeatable processes and playbooks
- Run the quarterly planning process; help set, cascade, and track marketing OKRs to closure
- Prepare agendas and pre-reads for leadership meetings; capture decisions and action items and drive follow-through
- Keep marketing tightly connected to product, e-commerce, retail, and operations teams, translating between functions and closing gaps
- Lead special projects: take ownership of high-priority initiatives that do not yet have a clear owner
- Surface what is working, what is stuck, and what needs a decision — early, honestly, and with a recommendation
Skills
- 4–6 years of experience in marketing operations, growth/business operations, or a comparable operational role — ideally in consumer, DTC, beauty, or CPG
- Hands-on experience with a modern martech stack: email/CRM (e.g., Klaviyo), an e-commerce platform (e.g., Shopify), and analytics/attribution tools
- Strong spreadsheet, modeling, and dashboarding skills — able to build a financial model and a clean report independently
- Fluency in project management tools (Asana, monday.com, Trello) and the operational discipline behind them
- A track record of running complex, cross-functional projects or product launches end to end
- Beauty, hair care, or CPG experience, especially with a fast-moving product launch calendar
- Omnichannel exposure across DTC and retail (Target, Ulta, Amazon, TikTok Shop)
- SQL, GA4, or a BI/attribution tool (Looker, Northbeam)
- Experience scaling operations inside a fast-growth, founder-led brand
Company Overview