Note: The job is a remote job and is open to candidates in USA. Ethos Pet Brands is the parent company of the Natural Balance® and Canidae® pet food brands. The Marketing Manager, Commercial Development will develop insight-driven customer marketing strategies, build retailer partnerships, and drive sustainable growth across national retail accounts. The role partners with Sales, Brand Marketing, Category Leadership, Analytics, and agencies to execute and optimize shopper marketing programs.
Responsibilities
- Act as the key link between brand marketing and sales to ensure consistent messaging and effective activation
- Partner with creative and external agencies to develop compelling shopper assets and experiences
- Lead the development of retailer-specific marketing strategies rooted in consumer, shopper, and category insights
- Build annual and quarterly shopper marketing plans aligned with brand objectives and customer priorities
- Manage end-to-end execution of shopper programs across omni-channel touchpoints (in-store, e-commerce, social, display, events)
- Develop customized programs for key national accounts (i.e. PetSmart, Petco and Pet Supplies Plus), working closely with sales and customer teams
- Track program performance using sales lift, ROI, and engagement metrics; apply learnings to future programs
- Manage budget and agency resources effectively to maximize impact
- Build strong partnerships with retailer marketing teams, ensuring alignment and unlocking co-marketing opportunities
- Present and sell in programs to internal stakeholders and retailers
Skills
- • Bachelor's degree in Marketing, Business, or related field; MBA is a plus
- • Minimum 3–5+ years of experience in shopper marketing, customer marketing, or brand marketing (preferably in CPG, retail, or pet food)
- • Proven track record of developing and executing shopper marketing campaigns that deliver results
- • Strong understanding of the retail environment and shopper behavior across channels including brick and mortar, Amazon and Ecommerce
- • Extensive experience partnering with both brand marketing and sales
- • Heavy Excellent project management, communication skills and leading agency partners
- • Heavy Experience with syndicated data tools (e.g., Nielsen, Stackline) and retail media platforms
- • Strong presentation and storytelling skills
- • Estimated travel, on average, one two/three day trip every month
- • Must be eligible to work in the US
- • Must be able to lift up to 25 pounds at times
- • Must be able to relay accurate information via multiple communication vehicles including verbal and written mechanisms
- • Ability to remain in a stationary position for up to 8 hours
- • Ability to operate a computer and other office technology
- • Ability to observe details at close range
- • Occasionally travel for work up to 15% of the time
- • Occasionally Ascend/descend stairs
- • Management of 1-2 direct reports
- • Experience working with national retailers and understanding their shopper marketing platforms
- • Ability to interpret data and insights to shape strategy and storytelling
- • Sales team experience
Benefits
- 401K
- Medical
- Dental
- Vision
- HSA & FSA
- Short Term Disability
- Long Term Disability
- Pet Insurance
- Life Insurance
- Employee Assistant Program
- The role will work remotely
Company Overview