Note: The job is a remote job and is open to candidates in USA. Sunrise Systems, Inc. is seeking a Specialty & Wellness Marketing Manager to support marketing growth initiatives across specialty and wellness-focused markets. The role manages end-to-end B2B and B2B2C multi-channel campaigns, coordinates cross-functional teams and agencies, manages Adobe Workfront projects, and analyzes campaign performance to improve results.
Responsibilities
- Manage and traffic multiple marketing campaigns across digital and offline channels, including email, paid digital/search, social media, and direct mail
- Own campaign timelines, calendars, deliverables, priorities, and budgets
- Create and manage projects within Adobe Workfront , including campaign intake, project setup, workflow management, tracking, and administrative/data-entry activities
- Coordinate campaign deliverables across Creative, Digital, CRM/Lifecycle, Analytics, Sales, Product, Compliance, Operations, and agency teams
- Support client-facing marketing initiatives with limited supervision and communicate campaign status, requirements, and deliverables effectively
- Execute end-to-end B2B and B2B2C marketing campaigns designed to increase partner/provider engagement, consumer applications, purchase volume, usage, and retention
- Support account-based and segment-based marketing programs for priority partners and locations
- Develop campaign calendars, project timelines, roadmaps, presentations, and other project-management materials
- Review and edit marketing materials for grammar, accuracy, consistency, and quality
- Support point-of-sale and in-location marketing materials, including toolkits, signage, scripts, and training/enablement content
- Build and optimize acquisition and lifecycle communications, including email automation and customer journeys using Salesforce Marketing Cloud or similar platforms
- Develop and manage marketing content such as case studies, webinars, one-pagers, playbooks, emails, and partner toolkits
- Analyze campaign performance and use testing, segmentation, and analytics to improve targeting, messaging, channel mix, and overall performance
- Track and communicate KPIs including leads, conversions, applications, approvals, purchase volume, usage, retention, and ROI
- Coordinate multiple priorities and ensure campaigns are delivered accurately and on schedule
Skills
- • Bachelor's degree or equivalent relevant experience
- • 5+ years of relevant marketing experience or equivalent combination of education and experience
- • 4+ years of experience developing and executing multi-channel marketing campaigns
- • Hands-on Adobe Workfront experience is required
- • Experience managing and trafficking campaigns across multiple channels
- • Experience with email/CRM, digital marketing, social media, paid digital/search, and/or direct mail
- • Experience with B2B marketing
- • Experience managing campaign timelines, calendars, deliverables, and budgets
- • Strong project management and prioritization skills
- • Strong written and verbal communication skills
- • Excellent editing, proofreading, organizational, and attention-to-detail skills
- • Ability to work independently while collaborating effectively across multiple teams
- • Comfortable working in a fast-paced, digital marketing environment
- B2B2C and consumer marketing experience strongly preferred
- • Experience in healthcare, wellness, specialty services, or financial products marketing
- • Experience with Salesforce CRM and Salesforce Marketing Cloud or comparable platforms
- • Marketo or other marketing automation experience
- • Knowledge of paid media, landing pages, campaign tagging, measurement, and optimization
- • Experience with lifecycle marketing, segmentation, customer journeys, or account-based marketing
- • Experience working in matrixed organizations and influencing stakeholders without direct authority
Benefits
- ACA compliant medical coverage
- Dental insurance
- Vision insurance
- Sick time benefits as required per State regulations
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