Note: The job is a remote job and is open to candidates in USA. CeriFi is seeking a hands-on Marketing Operations Manager to support the systems, campaigns, and processes behind its portfolio of brands. The role focuses on executing marketing automation campaigns, configuring and troubleshooting MarTech platforms, supporting reporting and data workflows, maintaining documentation and QA practices, and collaborating across marketing teams.
Responsibilities
- Build and deploy email campaigns across CeriFi's portfolio of brands
- Execute segmentation, dynamic lists, engagement programs, and automations within established marketing automation frameworks
- Build landing pages, forms, email templates, and other campaign assets
- Perform end-to-end campaign QA, including links, personalization, segmentation, tracking, and customer journeys
- Monitor scheduled automations and proactively identify issues before they impact campaign performance
- Support webinar, event, product launch, and other integrated marketing campaigns
- Help build, configure, and administer CeriFi's growing marketing technology stack, including platforms such as ZoomInfo, CallRail, Qualified, Salesforce, and other tools
- Support integrations and lead handoffs between marketing platforms and Salesforce
- Execute routing rules, platform configurations, and other operational requirements based on established architecture and business needs
- Troubleshoot day-to-day platform and campaign issues, partnering with internal teams when additional support is needed
- Help evaluate how our tools and processes are working and identify opportunities to make them better
- Support cross-channel reporting and dashboard development by compiling accurate, timely performance data
- Help ensure campaign tracking and data capture are configured correctly before launch
- Partner with Marketing Operations leadership to surface trends, inconsistencies, and opportunities for improvement
- Maintain strong data and reporting discipline across marketing programs
- Create and maintain clear documentation for marketing systems, campaign processes, and workflows
- Develop training materials and resources that help teams use marketing technology effectively
- Champion strong QA practices across campaigns and marketing operations
- Identify opportunities to simplify workflows, reduce manual work, and improve operational efficiency
- Partner closely with the Senior Marketing Automation Manager, Email Lifecycle Marketing Manager, Growth Marketing Managers, Creative, Content, and other teams to bring campaigns to life
- Help translate campaign requirements into executable marketing operations tasks
- Coordinate across multiple brands, stakeholders, and priorities to keep work moving and launches on schedule
- Bring a collaborative, solutions-focused mindset to every project
Skills
- 3+ years of experience in marketing operations, marketing automation, email marketing, or a related digital marketing role
- Hands-on experience with Salesforce Account Engagement (Pardot) or a comparable marketing automation platform
- Experience building email campaigns, landing pages, forms, segmentation, and automated programs
- Exposure to marketing and sales technology platforms such as Salesforce, ZoomInfo, CallRail, Qualified, or comparable tools
- Strong attention to detail and a serious commitment to campaign QA
- Comfort working with data, reporting, and marketing performance metrics
- Strong organizational and project management skills with the ability to balance multiple priorities across brands
- Excellent documentation skills and the ability to turn processes into clear, repeatable instructions
- A collaborative mindset and comfort working within established technology frameworks and strategic roadmaps
- Curiosity, adaptability, and an interest in continuously learning new marketing technologies
Company Overview