Note: The job is a remote job and is open to candidates in USA. Byte&Kite is a digital marketing agency helping clients across industries grow through effective digital marketing. The Integrated Marketing Manager will develop and coordinate multi-channel marketing strategies across paid media, SEO, content, social media, and email, while managing cross-functional teams, monitoring campaign performance, and communicating results to clients and stakeholders.
Responsibilities
- Develop integrated marketing strategies based on client objectives, target audiences, and growth goals
- Coordinate campaigns across paid media, SEO, content, social media, email, and other relevant channels
- Create campaign plans, timelines, priorities, and channel-specific objectives
- Ensure consistent messaging, positioning, and customer experience across marketing touchpoints
- Coordinate cross-functional teams and keep campaigns moving from planning through execution
- Monitor campaign performance and work with channel specialists to identify optimization opportunities
- Use customer, market, and campaign insights to refine marketing strategies and priorities
- Communicate campaign progress, results, and recommendations to clients and internal stakeholders
- Identify opportunities to improve collaboration, processes, and overall campaign effectiveness
Skills
- 4+ years of experience in integrated marketing, digital marketing, marketing strategy, or a related field
- Strong understanding of multiple digital marketing channels, including paid media, SEO, content, social, and email
- Experience planning and managing multi-channel marketing campaigns
- Strong project management and organizational skills with the ability to coordinate multiple teams and priorities
- Data-driven approach to evaluating campaign performance and making strategic decisions
- Excellent communication and presentation skills, including experience working with clients
- Ability to balance strategic thinking with practical execution in a fast-paced agency environment
- Experience in a digital marketing agency, campaign management platforms, marketing automation, CRM systems, customer journey strategy, or integrated B2B marketing
Benefits
- Professional development and training opportunities.
- Fully remote across US time zones.
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