Note: The job is a remote job and is open to candidates in USA. AgelessRx is a longevity-focused telehealth platform with an e-commerce component offering data-driven longevity solutions and prescription therapies. The Manager of Lifecycle Marketing will develop and implement end-to-end lifecycle marketing strategies and multichannel campaigns to improve customer engagement, retention, loyalty, and lifetime value, while analyzing performance and communicating insights to stakeholders.
Responsibilities
- Own and optimize lifecycle marketing strategies, including customer onboarding, engagement, retention, and reactivation across various channels such as email, SMS, customer portal, and other relevant touch points to deliver outcomes
- Oversee and execute end-to-end email marketing execution from briefing, copywriting, graphics, competitor analysis, audience list pull, email build, and deployment to email performance and metrics reporting
- Understand the brand positioning, writing punchy, on-brand email copy for timely execution
- Assist marketing leaders in developing a roadmap for customer segmentation, messaging, campaign management, and triggered communications throughout the customer lifecycle
- Collaborate with cross-functional teams to align lifecycle marketing initiatives with overall business objectives
- Oversee email marketing agency to develop, implement, and monitor triggered email journeys and promotional campaigns
- Work closely with marketing team members including copywriters, graphic designers, and cross-functional teams to support expedited implementation of email journeys
- Maintain an understanding of industry trends and best practices in CRM, loyalty, and e-commerce, and develop innovative strategies and campaigns to enhance customer experiences and increase revenue
- Work closely with Customer Experience team to ensure a best-in-class patient experience, creating and optimizing automated email journeys to increase conversions and drive customer retention
- Oversee CRM from a data-driven perspective, analyzing conversions, analytics, retention, optimizations, and testing opportunities
- Create and maintain a testing roadmap across key lifecycle elements (subject lines, CTAs, creative, messaging, segments, send times, etc.) and turn results into actionable insights
- Develop, implement, and monitor multichannel marketing campaigns across a range of customer lifecycle stages, including retention, nurture, prospect, and lead generation
- Implement strategies to increase customer retention and foster loyalty, such as loyalty programs, segmented communication strategies, and reward programs for repeat purchases
- Analyze areas of opportunity for strategic optimizations that will increase revenue, improve conversions, boost retention, and increase sales, while supporting the overall brand experience
- Execute campaigns directly within Braze, owning the end-to-end setup of journeys, segments, triggers, and reporting with minimal engineering support
- Provide analysis of key metrics as part of the evaluation, optimization, and benchmarking process, in partnership with cross-functional teams; generate and communicate meaningful insights to key stakeholders in order to assist them in making more informed and data-driven decisions
- Analyze customer data to identify opportunities for personalization, behavioral targeting, and interventions tailored to specific lifecycle stages
- Have a data-driven mindset to optimize underperforming and reiterate optimized email journeys to continuously improve performance across various lifecycle stages
Skills
- 4 years of experience in marketing with a focus on lifecycle marketing (ideally through transformation, growth or rebuild)
- Experience with marketing automation platforms, CRM systems, email marketing tools, and analytics software to interpret results
- Extremely organized with an ability to prioritize and self-manage
- Demonstrated success in loyalty strategies, retention, and sales growth
- Experience developing efficient and effective end-to-end journey/campaign strategies
- Familiarity with the health tech industry and knowledge of best practices and emerging trends in lifecycle marketing
- Hypothesis-led and data-driven in all marketing intent. Comfort with numbers and analytics required
- Strong product skills, and the ability to understand and contribute to cross-functional discussion and planning around efforts to increase activation, reduce churn and improve conversion
- Preferably experience with Braze
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