Note: The job is a remote job and is open to candidates in USA. The confidential client is a retail cosmetics company seeking a Manager, Audience Strategy Operations, UB Media. The role owns audience strategy, operations, activation, governance, and partner coordination across UB Media channels. It also evaluates audience performance, develops capabilities, and leads cross-functional initiatives to improve targeting and advertiser outcomes.
Responsibilities
- Serve as the subject matter expert for UB Media audience strategy and targeting
- Translate advertiser objectives, campaign goals, and business requirements into strategic audience recommendations across UB Media channels
- Partner with Sales and Account Management to develop audience targeting recommendations for client opportunities, campaign planning, and strategic conversations
- Advise internal stakeholders and clients on audience capabilities, limitations, requirements, and activation considerations, ensuring expectations are aligned with what can be operationally delivered
- Develop and maintain audience targeting best practices by campaign objective, category, audience type, and activation channel
- Identify opportunities to improve audience relevance, precision, scale, and usability while balancing advertiser needs with available first-party data and activation capabilities
- Own the end-to-end audience operating model from audience request through development, distribution, activation, maintenance, and deprecation
- Manage day-to-day audience operations with external agency and technology partners, establishing clear workflows, ownership, timelines, and escalation paths
- Identify recurring operational challenges, root causes, and points of friction within the audience workflow and lead solutions to improve efficiency, quality, and speed to activation
- Establish and maintain operational standards and governance to ensure audiences are appropriately named, documented, distributed, maintained, and retired
- Oversee audience distribution and activation readiness across publisher platforms, proactively identifying issues that may impact campaign launch timing or audience availability
- Manage audience platform hygiene and cleanup, including identification and retirement of outdated, duplicative, or no longer needed audiences
- Monitor audience readiness and distribution timelines across publishers and partners and proactively communicate potential risks to campaign stakeholders
- Serve as the escalation point for complex audience activation issues and coordinate resolution across agency, publisher, technology, and internal teams
- Evaluate the current UB Media audience offering to identify gaps, inefficiencies, and opportunities for new or enhanced audience capabilities
- Partner with Audience Product, Data, Marketing Technology, and external partners to define, prioritize, and implement enhancements to audience products and activation capabilities
- Translate business and client needs into audience capability requirements and operational improvements
- Evaluate emerging audience technologies, data sources, activation capabilities, and industry practices to identify opportunities for UB Media
- Develop recommendations for audience taxonomy, segmentation, distribution, and activation approaches that improve scalability and consistency across the RMN
- Help establish a clear roadmap for the evolution of UB Media's audience capabilities
- Evaluate audience-level performance across campaigns to identify trends, opportunities, and potential areas of audience fatigue or inefficiency
- Partner with Reporting & Measurement to connect audience strategy to campaign outcomes and identify actionable insights
- Document audience-level best practices, observed outcomes, and learnings to inform future campaign strategy
- Develop repeatable frameworks for evaluating audience effectiveness and translating performance observations into future targeting recommendations
- Incorporate testing, analytics, consumer insights, and industry trends to continuously improve audience strategy and effectiveness
- Share audience insights and recommendations with internal stakeholders and, when appropriate, contribute to client-facing presentations and business reviews
- Build strong partnerships across Sales, Account Management, Product, Reporting & Measurement, Media, and Activation teams
- Serve as the connective point between strategic audience needs and operational execution
- Manage relationships with external agency, technology, and publisher partners supporting audience creation and activation
- Lead cross-functional workstreams related to audience operations, capability enhancements, and process improvements
- Create clarity in complex or ambiguous situations and drive issues to resolution
- Stay current on retail media, identity, first-party data, audience activation, privacy, and ad technology trends
- Benchmark UB Media audience capabilities and practices against evolving retail media industry standards
- Identify emerging opportunities to strengthen UB Media's competitive audience offering
- Recommend and prioritize tests, pilots, and new capabilities that have the potential to improve advertiser outcomes, operational efficiency, or the client experience
Skills
- 5+ years of experience in retail media, digital advertising, audience strategy, media activation, ad technology, data strategy, or a related field
- Demonstrated experience developing and executing audience strategies using first-party data
- Strong understanding of audience segmentation, identity, activation, syndication, and digital media ecosystems
- Experience working with audience management platforms, identity providers, or related AdTech/MarTech solutions
- Experience managing agency, technology, publisher, or other external partners
- Demonstrated ability to translate complex business objectives into actionable audience strategies
- Strong analytical skills with the ability to evaluate audience performance and translate findings into actionable recommendations
- Strong project and operational management skills, with the ability to manage multiple priorities and drive work to completion
- Excellent written, verbal, and presentation skills, including the ability to simplify complex technical or data concepts for non-technical audiences
- Strong problem-solving skills and demonstrated ability to identify root causes, develop solutions, and drive cross-functional implementation
- Comfortable operating in a fast-paced, evolving environment with ambiguity and competing priorities
- Strong proficiency in Excel and PowerPoint
- Bachelor's degree in a related discipline preferred
- Experience working within a retail media network, retailer, media agency, publisher, or AdTech organization
- Experience with LiveRamp, Adobe, SAS, CDPs, clean rooms, audience marketplaces, or other audience activation technologies
- Experience developing audience taxonomies, segmentation frameworks, or audience products
- Experience supporting omnichannel or cross-channel audience activation
- Experience with measurement, attribution, incrementality, or closed-loop retail media analytics
- Experience leading cross-functional initiatives or operational transformation
- Experience developing client-facing audience recommendations and presentations
- Experience managing or mentoring team members and/or leading agency partners
Benefits
- Health Benefits
- Referral Program
- Excellent growth and advancement opportunities
Company Overview