Note: The job is a remote job and is open to candidates in USA. Prudential Financial is an insurance and financial services company. The Marketing Manager will identify marketplace trends, use research and data analytics to develop insights, and create and execute personalized, omni-channel marketing plans across direct mail, email, and digital channels to support acquisition, retention, and business growth.
Responsibilities
- Maintain deep industry knowledge and monitor marketplace trends to identify growth opportunities; use research and data insights to shape strategy and plans that support business objectives
- Collaborate with internal partners to align annual marketing goals, priorities, timelines, and budgets. Serve as a liaison with external partners, to align integrated acquisition and retention growth plans
- Support the advancement of our data-driven marketing approach alongside the Data/Analytics Team and external partners by identifying opportunities for channel optimization, and buyer segmentation
- Develop marketing plans that align with the business goals and drive future business growth, including those that address changing demographics, perceived product deficiencies, and other factors to increase in-force participation
- Create comprehensive marketing briefs with clear objectives, strategic direction and KPIs; partner with creative and production teams to develop compelling approaches, review materials for accuracy and strategic alignment, and assess performance results to present insights to internal and external partners
Skills
- Bachelor's degree preferred and 5-10 years developing B2C/direct marketingstrategies across highly personalized direct mail, email, and digital channels
- Proven ability to use research and data to spot trends, identify opportunities, and translate insights into strategy and plans
- Proven ability to write strong briefs with clear direction and collaborate across teams to shape the creative approach and ensure materials align to strategy and budget
- Experience partnering with internal and external stakeholders to build business cases, secure buy-in, and lead jointstrategiesor working sessions
- Demonstrated ability to drive acquisition and retention outcomes, define lifecycle marketing approaches, optimize performance through test-and-learn, and manage to measurable KPIs
- Exceptional verbal and written communication skills; ability to build and maintain strong internal and external partnerships
- Strong organizational and time-management skills
- Bachelor's degree preferred
- Experience in a highly regulated industry; comfort partnering across governance and compliance stakeholders
- Experience with analytics tools and reporting platforms
- Experience with CRM-enabled journeys
- CX and journey mapping training/experience
- Experience in the Association/Affinity marketplace
Benefits
- Market competitive base salaries, with a yearly bonus potential at every level.
- Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave.
- 401(k) plan with company match (up to 4%).
- Company-funded pension plan.
- Wellness Programs including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs.
- Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.
- Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs.
- Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period).
Company Overview