Note: The job is a remote job and is open to candidates in USA. Shaw/Scott is hiring a Lifecycle Marketing Manager to own end-to-end execution of data-driven email campaigns. The role involves planning, building, testing, launching, and reporting on campaigns in Iterable, while optimizing performance and documenting workflows and results.
Responsibilities
- Manage the full lifecycle of email marketing campaigns, from initial concept through deployment and reporting
- Independently configure and launch campaigns in Iterable using Studio’s drag-and-drop editor, modular templates, snippets, and dynamic data feeds to deliver personalized, scalable experiences
- Write or adapt campaign copy and select imagery when needed, ensuring messages are clear, compelling, and on-brand
- Conduct thorough QA—including rendering tests, link verification, and personalization logic checks—to ensure flawless execution
- Leverage Iterable’s analytics and experiment framework to monitor performance, run A/B and multivariate tests, and translate findings into actionable recommendations for optimization
- Stay current on lifecycle marketing trends, new tools, and AI-driven efficiencies to improve workflow and campaign results
- Maintain clear, centralized documentation of Iterable workflows, templates, campaign assets, and performance insights for knowledge sharing and process continuity
Skills
- 3+ years of hands-on lifecycle marketing experience with a proven record of driving engagement and conversion
- 2+ years of direct, advanced experience in Iterable, including workflow automation, segmentation, dynamic content, and reporting
- Ability to independently produce emails using drag-and-drop tools and template-based systems
- Understanding of email marketing best practices, deliverability, and compliance
- Excellent written and verbal communication skills for both strategy and execution
- Strong organizational skills and the ability to manage multiple priorities in a remote environment
Benefits
- 100% remote work; candidate must be based in the US
- Flexible and supportive culture
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