Note: The job is a remote job and is open to candidates in USA. Fireclay Tile is revolutionizing the tile and design industry through an innovative digital platform, artisan-crafted products, and client service. The Lifecycle Growth & Analytics Manager will own lifecycle strategy, customer journey programs, experimentation, analytics, and measurement across homeowner, designer, trade, and commercial audiences to improve conversion, retention, and customer value. The role partners with Brand, Product, Growth, Sales, Client Success, Technology, and other teams while using CRM, data, and AI tools.
Responsibilities
- Own lifecycle strategy and operating rhythm across Fireclay’s homeowner, designer, trade, and commercial journeys
- Build, map, and continuously improve customer programs across email, CRM, direct mail, and relevant on-site touch points—including welcome, sample follow-up, project nurture, post-purchase, reactivation, and trade engagement
- Develop the customer data, segmentation, journey mapping, and measurement needed to understand how customers move from interest to sample, project, purchase, repeat purchase, and advocacy
- Lead the lifecycle measurement foundation: clear conversion definitions, trustworthy reporting, data-quality checks, and visibility into the largest points of friction and opportunity
- Create a disciplined experimentation program: hypotheses, creative and offer tests, measurement plans, decision thresholds, and clear recommendations on what to scale, stop, or learn next
- Own the lifecycle side of the Trade Program: activation, education, nurture, reactivation, and retention communications. Partner with Brand, Growth and Sales on program strategy, commercial terms, and account ownership
- Use AI to improve analysis, segmentation, personalization, campaign production, QA, and workflow design—without compromising judgment, data privacy, or the customer experience
- Partner with Technology on HubSpot–Salesforce data quality, lifecycle-stage alignment, and the systems requirements needed for better growth decisions
Skills
- You have personally diagnosed and led lifecycle or growth initiatives that produced measurable gains in conversion, retention, customer value, or qualified demand
- You are analytically strong and data fluent. You can work from imperfect data, define the right questions, reconcile sources, find meaningful patterns, and turn insight into action
- You have hands-on experience building and improving lifecycle programs in a modern CRM and marketing-automation environment. HubSpot and Salesforce experience are essential
- You understand attribution, experimentation, segmentation, deliverability, and measurement—and know the difference between a platform metric and a commercial outcome
- You bring an AI-first working style: you use AI thoughtfully to accelerate analysis and execution, but do not outsource judgment, customer empathy, or data responsibility. You have built skills, projects, agents and more, and rely on AI for role optimization all day every day
- You are a collaborative, resourceful problem-solver who can earn trust across creative, sales, client-success, and technical teams
- Experience serving both consumer/design-driven customers and trade or commercial customers is strongly preferred
- Experience in a considered-purchase, project-based category—such as design, home, building materials, furnishings, or an adjacent industry—is especially relevant
Benefits
- Remote U.S.-based candidates considered, with occasional San Francisco Bay Area travel.
- Professional development, ongoing training, and opportunities for growth.
- Medical, dental, and vision coverage.
- A 4% 401(k) match.
- PTO for non-exempt employees.
- FTO for exempt employees.
- Sick time.
- Bonus and equity, depending on experience.
- Stock options and discretionary bonus may also be included in the total compensation package.
Company Overview