Note: The job is a remote job and is open to candidates in USA. Cherry Pick Talent Ltd. is a female-founded, full-service influencer marketing company working with major brands across various domains. The Influencer Marketing Manager will be responsible for planning and executing influencer campaigns, focusing on mobile gaming and performance marketing to enhance brand awareness and drive engagement.
Responsibilities
- Build influencer strategies focused on measurable acquisition and performance goals (CPI, CPA, ROAS, installs and retention)
- Define target audiences and select appropriate influencers based on budget, brand fit, and performance potential rather than follower count alone
- Plan campaign timelines, budgets, and performance goals, ensuring all objectives are met within allocated resources
- Actively source and recruit relevant influencers for campaigns across multiple platforms (Instagram, YouTube, TikTok, etc.)
- Continuously expand Cherry Pick's network of influencers who are top performers in performance marketing
- Cultivate and maintain long-term relationships with influencers and agencies to ensure successful campaign execution and future collaborations
- Negotiate terms of collaboration, including compensation, deliverables, and exclusivity agreements
- Provide regular communication with influencers to ensure timelines and deliverables are met, supporting them throughout the process
- Develop concise influencer briefs, detailing campaign objectives, target audiences, and key messaging
- Manage client and influencer back-and-forth throughout the campaign process, maintaining professionalism and clear communication
- Collaborate with influencers to brainstorm and develop creative content ideas that align with the campaign’s goals and brand messaging
- Provide creative direction and guidance, ensuring content is on-brand and meets the campaign brief
- Review content drafts to ensure they align with the agreed-upon strategy, messaging, and brand guidelines
- Ensure compliance with brief requirements and client feedback before content going live and after it is posted by the influencers
- Ensure all influencer content complies with advertising standards, FTC / ASA guidelines, and disclosure requirements
- Review contracts and agreements to safeguard brand interests and maintain ethical standards in all influencer partnerships
- Monitor campaign performance daily
- Analyse metrics including: CPI, CPA, CTR, ROAS, retention and engagement
- Identify winning creative patterns and influencer trends
- Recommend scaling opportunities based on performance
- Maintain accurate campaign trackers and reporting dashboards
- Produce insightful end-of-campaign reports with strategic recommendations for future campaigns
- Manage influencer marketing budgets to ensure campaigns are executed within set financial parameters
- Track and optimize the budget to maximize ROI and campaign effectiveness
- Stay up to date with industry trends, emerging platforms, and competitor activities in the influencer marketing space
- Continuously innovate strategies and tactics to enhance campaign effectiveness and ensure Cherry Pick stays ahead of the curve
- Plan and coordinate influencer involvement in real-life events such as product launches, influencer dinners, tournaments, or experiential marketing activations
- Work closely with event organizers and influencers to seamlessly integrate influencer marketing strategies into offline activities
- Oversee logistics and ensure influencers are properly briefed on their roles and responsibilities for in-person events
Skills
- 3–5 years of experience in influencer marketing, ideally within performance marketing or digital advertising
- Data-driven and love using performance insights to optimise campaigns
- Understanding that influencer marketing can be a growth channel, not just a brand channel
- Enjoy testing, learning and scaling what works
- Super organized and love spreadsheets; tracking campaigns, timelines, and results
- Great at project management and know how to juggle multiple campaigns while keeping things on track and within budget
- Based in the EST or CST timezone and happy to work closely with a fast-moving team across multiple time zones
Benefits
- Comprehensive medical coverage
- 401(k) with company contribution
- 15 Days Holiday, 5 Days Sick Paid Sick Leave + Statutory Holidays - proper time off to recharge, reset & live your best life.
- Remote-First Flexibility - work from home fully
- Flexi Fridays (Summer Perk!) - shorter Fridays during July and August so you can get a head start on your weekend. This perk is approved for this year, but we'll review it annually to ensure it continues to work well for the team and the business.
- Birthday Treat - always a lil something from CPT for another year round the sun.
Company Overview