Note: The job is a remote job and is open to candidates in USA. Naya is a company creating sustainable and innovative period-care products, including a reusable tampon applicator, subscription, and integrated app. The part-time Growth Marketer will drive waitlist signups for Naya’s launch by building creative workflows, managing paid and organic marketing, allocating ad spend, testing channels, and optimizing funnel conversion rates.
Responsibilities
- Creative workflow.• Naya needs a repeatable loop that runs without the founder in the middle of it — ideate, produce, post, read the results, adjust. The growth marketer will build that system across paid and organic, own the content calendar, and keep the cadence consistent rather than sporadic. Naya has a working calendar and post mix in place to build from
- Ad spend allocation.• The budget is small, so every dollar has to be accountable. The growth marketer will decide where spend goes across channels, run structured tests rather than set-and-forget campaigns, and cut what isn't converting. A part of that is diagnosing the funnel between click and conversion: tracking setup, landing page, and the offer itself
- Direct return.• The growth marketer is accountable for conversion rate at every step of the funnel and for reporting honestly on what's working, including when the answer is that a channel isn't worth the spend
Skills
- Demonstrated experience driving measurable signups, leads, or sales on a constrained budget
- Hands-on with paid social (Meta, TikTok) — campaign setup, audience testing, and creative iteration
- Able to produce or direct short-form creative, not just brief it out
- Analytics fluency
- Consumer or DTC experience, ideally in CPG, wellness, or a category with a subscription component
- Comfortable working remotely with a founder-led team and shifting priorities
- Interest in women's health or sustainability is beneficial
Benefits
- Remote work arrangement
Company Overview