Note: The job is a remote job and is open to candidates in USA. Boulevard provides a client experience platform for appointment-based self-care businesses. The Event Marketing Manager will own in-person marketing events end to end, managing logistics, vendors, budgets, campaigns, activations, and performance reporting to drive business impact.
Responsibilities
- Independently manage and/or support the day-to-day planning and logistics for an assigned slate of trade shows, conferences, sponsored events, and field marketing experiences (happy hours, dinners, small experiential activations), from initial sourcing through on-site execution and breakdown
- Run on-site execution, including booth or venue setup/breakdown, staffing schedules, registration, speaking engagement logistics, and troubleshooting in real time when plans change
- Ideate and produce at-event activations, booth experiences, and on-site moments that drive engagement and make Boulevard stand out, staying closely attuned to what's happening in the market, in culture, and in the beauty and wellness industry so every concept feels timely and on-brand
- Own your assigned events as a full-funnel marketing channel, project-managing the pre- and post-event campaigns (invites, email, social, follow-up) that drive awareness, attendance, and engagement, and supporting lead capture and follow-up workflows with Sales and Marketing Operations
- Share input and recommendations on which events and field marketing opportunities we prioritize, based on what you're seeing in the market, past performance, and conversations with organizers and attendees, informing calendar decisions
- Build and manage detailed project timelines and checklists in Asana, and own pre- and post-event internal communications
- Manage budgets, the contract/invoice process, and inventory of trade show collateral, signage, swag, and reusable event assets across the calendar, flagging risks or overages early
- Track and report on the performance of your events, including post-event recaps, leads, pipeline, and ROI, and be accountable for tying results back to business impact
- Build relationships with event organizers, vendors, and on-site partners, and represent Boulevard professionally with prospects and customers at every event
- Travel to support on-site execution (approximately 20-30% of the time), including some weekends
Skills
- 3-5 years of experience supporting the logistics and on-site execution of trade shows, conferences, and/or field marketing events (dinners, happy hours, small activations), including vendor coordination, contracts, and budgets, ideally for a B2B SaaS, technology, beauty, or wellness company
- A genuine pulse on culture and industry trends, with the creative instinct to translate that into memorable, on-brand experiences, whether a trade show booth or an intimate dinner
- Exposure to pre- and post-event marketing campaigns, and experience tracking and reporting on leads, pipeline, and ROI and tying it back to business goals
- Strong organizational skills and comfort juggling multiple projects and timelines, ideally using a project management tool like Asana
- Calm under pressure and quick to problem-solve when on-site logistics don't go according to plan
- Comfortable representing Boulevard in person and building relationships with vendors, customers, and prospects
- Experience working in a CRM such as Salesforce for lead and data tracking
- Curious about using AI to work smarter, whether that's speeding up planning, reporting, or content, and excited to build it into how you approach the role
Benefits
- 401(k) match plus dental, medical, vision, and life insurance.
- Flexible vacation day policy.
- Fully remote so you can choose where you want to work.
- Work from home stipend every month.
- Family planning resources and specialized support programs.
- Equity: get ahead on the ground floor and grow with Boulevard.
- Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve.
Company Overview