Note: The job is a remote job and is open to candidates in USA. We Are Rosie provides strategic consulting and talent solutions for the marketing industry, partnering with major brands and agencies through an inclusive, human-centric approach. The Digital Designer will create, adapt and produce on-brand creative assets across digital, social, print, in-restaurant and other customer-facing channels while collaborating with cross-functional creative and production teams.
Responsibilities
- Design and produce creative assets for social media, email, web, mobile, digital ordering, in-restaurant signage, local marketing, and select print applications
- Review the elements list and create all required assets to specification
- Translate creative briefs, brand direction and campaign concepts into thoughtful, on-brand visual solutions
- Create original designs and adapt approved creative across different channels, placements,audiences and formats
- Apply the brand standards and Visual Identity System guidance to new content, campaign extensions and creative adaptations
- Use strong design judgment across typography, layout, color, hierarchy, composition and imagery while ensuring each execution remains consistent with the brand
- Resize, version and optimize assets while maintaining the integrity of the original design and brand expression
- Apply a strong understanding of the digital landscape, including the differences between organic and paid social, Instagram feed posts, Stories, Reels, carousels, web banners, display ads, email graphics and mobile experiences
- Prepare assets using the correct dimensions, aspect ratios, file formats, resolution and color settings for each channel
- Adapt print creative for digital use in a way that feels intentional and appropriate for the platform
- Support the development of traditional assets, including flyers, signage, point-of-purchase materials and other restaurant-facing communications
- Build templates, layouts and design systems that improve consistency and efficiency across recurring deliverables
- Collaborate with art directors and creative leads to incorporate feedback and refine work through review cycles
- Partner with project managers and production teams to understand project requirements, schedules, priorities, dependencies and technical specifications
- Work closely with copywriters, editors, motion designers, developers and other partners to create cohesive creative experiences
- Prepare accurate, organized and production-ready files for internal teams, external vendors and publishing partners
- Follow established file naming, version control, proofing, routing and asset management practices
- Review work carefully for copy, layout, dimensions, imagery, legal requirements and platform specifications before delivery
- Manage multiple projects and priorities while meeting deadlines and communicating questions, risks or potential delays early
- Use Adobe Workfront or a comparable project management platform to review assignments, manage task status and record project time
- Stay current on design trends, digital platform updates and evolving best practices in social and digital media
Skills
- A strong portfolio that demonstrates traditional design fundamentals, digital design expertise and the ability to work across multiple channels
- Advanced proficiency in Adobe Creative Cloud, including Photoshop, Illustrator, InDesign and Acrobat
- Experience with Figma or a similar collaborative design platform
- Familiarity with tools used for digital and social content creation, such as After Effects, Premiere Pro, Canva or similar platforms
- Strong design judgment across typography, layout, color, hierarchy, composition, imagery and visual storytelling
- Demonstrated experience working within established brand standards and visual identity systems
- The ability to interpret and apply brand and VIS guidance to original content, campaign extensions, production adaptations and new creative applications
- Experience designing and adapting assets for social media, email, web, mobile and digital advertising
- Knowledge of common digital and social platform specifications, including dimensions, aspect ratios, safe zones and file formats
- Experience resizing and versioning creative across both print and digital applications
- The ability to recognize when a request requires straightforward production work and when it requires additional creative judgment
- A working understanding of responsive design and how content may appear across desktop, tablet and mobile experiences
- Knowledge of print production fundamentals, including bleeds, trim, resolution, color modes, and production-ready file preparation
- Strong attention to detail and a commitment to producing accurate, polished work
- The ability to interpret creative briefs, ask thoughtful questions and move assignments forward with limited direction
- Strong organization and time-management skills, with the ability to balance multiple deadlines and changing priorities
- A collaborative, flexible and service-oriented approach
- The ability to receive and apply feedback while staying focused on the business and creative objective
- Clear communication skills and the ability to explain design choices and channel-specific recommendations
- 4-7 years of professional design experience, preferably within an in-house agency, advertising agency, creative studio or fast-paced marketing environment
- Experience supporting a national consumer, retail, restaurant, hospitality or quick-service restaurant brand
- Experience working within an in-house agency or integrated creative team
- Experience creating assets for both national campaigns and local or market-level needs
- Familiarity with Adobe Workfront or a comparable project management platform, including managing assigned tasks, updating project status and recording project time
- Familiarity with motion design, basic animation, short-form video editing or social-first content
- Familiarity with digital accessibility standards, including legibility, contrast and inclusive design practices
- Familiarity with digital ordering, menu content, ecommerce or app-based customer experiences
Benefits
- Work Arrangement: Remote
Company Overview