Note: The job is a remote job and is open to candidates in USA. The Cigna Group is reimagining product development and content design as an extension of content systems. The Senior Content Designer will shape AI-enabled member experiences across Pharmacy Benefit Services and pharmacy-focused digital products by owning content strategy, creating scalable content systems, and developing personalized, compliant, and accessible experiences.
Responsibilities
- Partner closely with product designers to shape pharmacy and benefits workflows from concept through delivery
- Own content strategy for digital pharmacy experiences and partner with engagement strategists to connect messaging across the member journey
- Simplify complex pharmacy and healthcare concepts into plain language, ensuring experiences meet accessibility, health literacy, and compliance requirements
- Partner with cross-functional teams from concept through launch, using customer insights and research to shape and improve experiences
- Apply content standards, design system guidance, and messaging frameworks to create consistent experiences across products and channels
- Contribute to content governance, reusable patterns, and content components that scale across pharmacy and healthcare experiences
- Partner with our team to define content structures, taxonomies, and metadata strategies that enable reuse, personalization, and scalability
- Help evolve content systems for AI-powered and conversational experiences while maintaining clarity, accuracy, compliance, and user trust
- Help define content patterns, conversational experiences, prompts, and guidance for AI-powered member experiences
- Use AI tools to accelerate content creation, research synthesis, and repeatable workflows while maintaining quality standards
- Evaluate and experiment with emerging AI capabilities, sharing learnings and recommendations with the broader design team
- Identify opportunities to streamline content creation through AI-enabled workflows across pharmacy experiences
Skills
- 5+ years of experience in content design or UX writing for mobile and web apps
- Has a well-documented portfolio that shows how they approach content strategy, solve complex problems, and improve digital experiences through content design
- Systems thinker who demonstrates curiosity and adaptability as content technologies and digital experiences evolve
- Experience with AI tools, like Copilot, Claude, Cursor, or similar platforms
- Someone who's excited about shaping AI-powered member experiences and applying content design principles to emerging technologies
- Strong stakeholder management and collaboration skills
- Comfortable working in ambiguity and balancing multiple initiatives
- Bachelors Degree is REQUIRED
- Healthcare, pharmacy, PBM, or regulated industry experience preferred
- Any UX Certification is preferred
Company Overview