Note: The job is a remote job and is open to candidates in USA. Stella Rising is a marketing and media agency serving high-growth consumer brands and service companies. The Content Manager drives client strategy and growth through content creation, SEO and GEO strategy, AI-enabled workflows, client management, and team leadership. The role also supports business development, client retention, reporting, and thought leadership.
Responsibilities
- Support development of content offering SOPs and detailed documentation, leveraging AI to build scalable processes and to develop new or improve existing content offerings
- Support director team in new business development and organic growth assets
- Manage a team of 1-3 direct reports, ensuring effective servicing of clients assigned to the team
- Manage client retention of contracts being serviced by you and your team
- Support content team in content-oriented learning and development sessions, including training on emerging AI tools and integrating AI processes into the content team's workflow
- Leverage new tools and technologies to ensure the Stella content practice meets the demands of today’s market
- Manage the seamless flow of content by expertly assigning writing tasks to our talented team of freelance writers
- Elevating the quality of our content through precise and constructive feedback, ensuring writers' growth and the delivery of exceptional content
- Support the freelancer vetting process and account allocation by collaborating with leadership to match roles, accounts, and projects with the right expertise
- Collaboratively engaging with subject matter experts and AI-powered content tools, drawing on both human expertise and generative AI to enhance the depth, accuracy, and scale of our content
- Masterfully editing and refining content produced by subject matter experts, freelance writers, and AI tools, ensuring every piece meets our quality and brand standards
- Stay ahead of evolving trends in content marketing, SEO, and AI search, applying new insights to strategy and execution
- Integrate basic UX principles into content strategies to enhance user experience and engagement
- Manage the content lifecycle comprehensively, including planning, production, approval processes, distribution strategies, performance measurement, and content maintenance
- Lead strategy, deliverables, and communication across all client accounts
- Create strategic SEO and GEO roadmaps and content action plans for prioritized terms and prompts to scale search visibility and improve traffic quality
- Work with clients to understand KPIs, set goals and metrics for each account, track, and report on progress
- Effectively project manage work streams across your own clients as well as overseeing delivery across your direct reports clients
- Regularly analyze performance metrics in GA4, GSC, and Data Studio, such as organic traffic, rankings, conversions, and user engagement; generate comprehensive and insightful monthly reports and renewal decks for clients
- Collaborate with account teams to report on campaign performance, key performance indicators (KPIs), and business metrics
- Derive insights from reporting, providing the 'why' and 'why not', and be able to communicate those insights to clients and the team effectively
- Conduct keyword research to identify trending and relevant themes
- Generate topic ideas and content calendars based on client goals and keyword research
- Create detailed content briefs and content outlines, taking into consideration intent, SERP landscape, and topical completeness/searcher task completion
- Apply and advance SEO and GEO best practices to drive visibility across search engines and AI answer platforms such as ChatGPT, Perplexity, and Gemini
- Build and maintain a scalable, structured content architecture that improves content discovery, comprehension, and conversion, ensuring content is both search-ready and AI-ready
- Lead and evolve search and discovery content strategy across client accounts, with a focus on AI-powered discovery and answer engine visibility
- Use generative AI tools and SEO platforms for keyword discovery, content optimization, briefing, and performance analysis
- Extend organic visibility strategy to platforms that influence LLM training and responses, including communities and public forums such as Reddit, Quora, YouTube, and LinkedIn
- Identify and implement AI-driven solutions to challenges in content production, distribution, and asset management
- Proof and edit content that is generated by our team and client teams
- Perform Market Research and Data Analysis
Skills
- Strong leadership skills with the ability to inspire and motivate a team
- Experience in managing and mentoring a team of content creators, strategists, and editors
- Deep understanding of content marketing and SEO principles
- Ability to create and execute comprehensive content strategies across channels including blog, social media, email, and website
- Strong editorial judgment and a keen eye for detail
- Familiarity with user experience (UX) design principles and how they influence content strategy
- Excellent written and verbal communication skills
- Experience in presenting strategies and results to executive leadership and stakeholders
- Proficiency in content management systems (CMS) and various content creation tools
- Strong analytical skills with the ability to interpret data and metrics to optimize content performance
- Familiarity with analytics tools such as Google Analytics, SEMrush, AI visibility platforms, or similar
- Working knowledge of generative AI tools for content ideation, drafting, optimization, and analysis, with strong judgment on when and how to use them responsibly
- Familiarity with generative engine optimization (GEO) and how content performs across AI answer platforms such as ChatGPT, Perplexity, and Gemini
- Comfort building and refining AI-enabled content workflows, including prompt design, quality review, and integration of AI outputs into team processes
- Curiosity and adaptability around emerging AI technologies and their impact on search, content, and discovery
- Innovative thinker with a passion for storytelling and creative problem-solving
- Ability to balance creativity with strategic thinking to meet business objectives
- Strong project management skills, with the ability to manage multiple projects and deadlines simultaneously
- Proven track record of being able to improve traffic and the number of quality referring domains for clients using content strategy
- Proven track record of developing and executing successful content strategies
- Experience in a leadership, training, or managerial role, preferably within a content-focused team
- Must have some understanding of how content plays into CRO, Social, and other owned channels like email
- Candidate should also be comfortable with distribution and promotion strategies (outreach, native, partnerships)
- Ability to manage several content pieces, competing and tight deadlines
- Ability to capture brand voice quickly across multiple clients
- Self-motivated and able to work proficiently in a remote environment
- Bachelor's degree in Marketing, Communications, Journalism, English, or a related field
- A master's degree or relevant experience is preferred but not required
- Proven experience in content marketing, journalism, or a related field is preferred
Benefits
- Health insurance
- Vision insurance
- Dental insurance
- Life insurance
- 401k with company match
- Wellness reimbursements
- Technology reimbursements
- Home office setup support
- Over 7 weeks of PTO
- Summer Fridays
- Employee learning is prioritized
- Employee recognition is prioritized
- Remote work environment
Company Overview