Note: The job is a remote job and is open to candidates in USA. Channel Impact is a channel specialty firm that helps companies achieve route-to-market success through partnering. The Audience Engagement Marketing Manager will develop and execute integrated marketing campaigns for a premier event, driving registration, attendance, and attendee engagement. The role focuses on ABM, data-driven optimization, cross-functional collaboration, and reporting business impact.
Responsibilities
- Campaign Implementation & Execution: Oversee the end-to-end marketing program lifecycle, including multi-channel demand generation and content strategy tailored to diverse audience segments
- ABM Implementation: Design and execute ABM initiatives, targeting key strategic accounts. Identify high-potential prospects and create personalized attendee journeys that increase presence from prioritized enterprise organizations
- Data-Driven Analytics & Optimization: Serve as the central point for program performance analysis. Leverage data analytics to identify audience trends, optimize conversion funnels, and provide actionable insights to stakeholders regarding registration velocity and attendee behavior
- Cross-Functional Collaboration: Partner with our client’s Business Unit Marketing, Digital Marketing, Partner Enablement, and other internal organizations to ensure seamless program integration and consistent messaging
- Business Impact Reporting: Quantify the impact of the event marketing activities on pipeline and business development, utilizing advanced reporting to demonstrate ROI
Skills
- 5+ years of experience in B2B marketing, specifically within complex demand generation or large-scale event environments
- AI Proficiency: Experience with using AI tools and platforms
- ABM Expertise: Proven success in implementing Account-Based Marketing frameworks to drive engagement and acquisition
- Analytics Proficiency: Advanced capabilities in data analysis
- Experience with BI tools (e.g., Tableau, PowerBI) and AI marketing automation platforms to translate large datasets into strategic improvements
- Project Management: Exceptional ability to manage multiple workstreams under tight, mission-critical deadlines
- Ability to work cross-functionally and build solid relationships across teams and stakeholders
- Limited Travel (5%)
- Experience working in the technology industry preferred
Benefits
- Remote work within the United States
- Full healthcare package including medical, dental, and vision insurance
- Long-term disability insurance
- Life and AD&D insurance
- Flexible paid time off
- Paid holidays
- 401k and company match
- Learning & Development Stipend
- Employee Referral Bonus
Company Overview