Note: The job is a remote job and is open to candidates in USA. Nestlé Health Science is hiring an Associate, Brand Marketing to support strategic and operational marketing activities for Nestlé Nutrition & Health. The role coordinates brand planning and promotional review, manages budgets and sales materials, analyzes digital performance, and partners with cross-functional teams and agencies to execute marketing and patient-support initiatives.
Responsibilities
- Oversee PRC Review Process: As requested by the pharma Portfolio Brand Leaders, lead the preparation and evaluation of materials for PRC review, ensuring strategic alignment and compliance
- Coordinate Annual Brand Planning: Under the direction of the Marketing Insights head, support the annual brand planning process, working with internal stakeholders from MAX, Pricing, Supply Chain, Finance, etc., to ensure cohesive strategy development
- Set Strategic Agendas: Develop and approve agendas for brand planning meetings, focusing on strategic priorities and objectives
- Manage Budget Reporting: Oversee the reporting and utilization of brand budgets, ensuring strategic allocation and financial planning
- Lead Marketing Submissions: Manage the process for all marketing submissions to Sales Ops (CD/SFE) for Sales Playbook content, ensuring strategic alignment and completeness
- Analyze Data and Provide Insights: Analyze data from website analytics vendors and track KPIs for social and digital marketing campaigns. Provide strategic recommendations to leadership based on insights
- Ensure Campaign Alignment: Work collaboratively with brand and media agency partners to ensure all campaigns align with strategic imperatives and compliance requirements
- Lead Cross-Functional Efforts: Partner with agencies and internal teams to execute and optimize digital promotional efforts, including paid media and HCP and Patient/Consumer-targeted initiatives
- Develop Dashboards and Reports: Create dashboards and reports to track effectiveness and ROI, providing actionable insights and strategic recommendations
- Identify Trends and Recommend Strategies: Identify trends and present strategic recommendations to leadership
- Lead Special Projects: Manage Zenpep and VOWST brand and patient-support initiatives, including monthly sales support for vouchers, development of *The Script* internal pharmacy newsletter, coordination of vendor calls for copay and patient support programs, and rollout of patient advocacy event support in partnership with the sales team
Skills
- BS/BA in business, management or related field
- 3-5 years of relevant job experience in pharmaceuticals or healthcare industry
- Strong analytical skills and extensive experience using Excel, Power BI or similar programs
- Experience in marketing operations, preferably within the pharmaceutical industry
- Ability to responsibly use approved AI and automation tools to improve research, reporting, content workflows, and operational efficiency
- Strong verbal and written communication skills to assess content for clarity and completeness
- Extremely organized and disciplined team player who strives for accurate, consistent, and fair results
- Comprehensive knowledge of report writing, updating, and distribution
- Strong analytical rigor in research assessment, business performance data, and financial assessments
- Ability to think strategically
- Ability to work independently with little or no direction
- Ability to work well in a diverse team and a cross-functional environment
- Self-motivation and a high level of learning agility
- Ability to quickly learn new platforms, evaluate emerging technologies, and apply them to business needs
- This position is not eligible for Visa Sponsorship
Benefits
- This position will be either a remote or hybrid role based on the selected candidate’s geographic location.
- Employee Referral Incentive: $1,000
- Performance-based incentives
- 401k with company match
- Healthcare coverage
- A broad range of other benefits
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