Note: The job is a remote job and is open to candidates in USA. HealthEquity is seeking a Senior Product Manager, Growth to drive member acquisition, conversion, retention, and revenue across its digital health and telehealth programs. The role owns the end-to-end member funnel and growth strategy, including experimentation, lifecycle initiatives, merchandising, and cross-functional execution with partners and internal teams.
Responsibilities
- Set the growth strategy for our digital health / telehealth portfolio and own the full member funnel: awareness, discovery, intake start, intake completion, consult, first fill, refill, and reactivation
- Define the north star and input metrics by program, and set targets for patient starts, conversion, retention, and revenue
- Build the growth model and unit economics that tie funnel inputs to subscriber, revenue, and churn outcomes, and inform pricing, promotion, and partner terms
- Talk to members every week. Pair funnel data with interviews and partner feedback to learn why members stall, cancel, or stay, and act on it
- Own the experimentation roadmap: run A/B and multivariate tests across landing pages, program pages, intake flows, offers, pricing presentation, and messaging
- Find the highest value moments in the member journey to put the right program in front of the right member
- Drive conversion through intake and consult with partners: cut drop off, shorten time to first fill, and lift approval rates
- Own retention outcomes by program and cohort: refill rate, months on therapy, churn, and reactivation
- Diagnose churn drivers across product, partner, pricing, and clinical experience, and drive the fixes
- Shape refill, adherence, titration, and win back journeys with partners and Marketing across email, SMS, push, and in app
- Decide what gets featured across the digital health category: which programs, which offers, and in what order
- Run the promotion calendar (launches, events, seasonal pushes) and drive copy and creative with content teams
- Partner with Intelligence and Data Science on attribution, measurement, targeting, and personalization models
- Partner with Engineering and Design to ship growth features and instrument the funnel end to end
- Work with Compliance and Legal on eligibility, claims language, incentive rules, and state clinical requirements
- Represent growth to leadership through readouts and investment cases
Skills
- 6+ years of growth or lifecycle experience in subscription businesses in healthcare or consumer technology, with direct ownership of subscriber starts, conversion, and / or retention across mobile and web
- Track record running a high velocity experimentation program with measurable lift on conversion and retention
- Working knowledge of subscription economics: subscriber starts, retention curves, LTV, CAC, and payback
- Self serves insights via Amplitude (or similar), and prototypes ideas without waiting on engineering
- Actively use AI tools daily to speed up analysis, prototyping, and documentation
- Low ego and persuasive: writes clearly, holds positions with conviction, and updates on evidence
- Telehealth or cash pay digital health experience, especially intake, consult, and refill flows
- Experience in care areas such as metabolic, women's health, men's health, skincare, or lifestyle categories
- Experience growing programs through partner or white label clinical models
- Familiarity with HSA/FSAs and employer benefit programs
Benefits
- Performance-based incentives
- Restricted stock units
- Medical, dental, and vision
- HSA contribution and match
- Dependent care FSA match
- Uncapped paid time off
- Paid parental leave
- 401(k) match
- Personal and healthcare financial literacy programs
- Ongoing education & tuition assistance
- Gym and fitness reimbursement
- Wellness program incentives
- HealthEquity covers all required travel and accommodations for the onsite Trailhead onboarding experience.
Company Overview
Company H1B Sponsorship