Note: The job is a remote job and is open to candidates in USA. The American Heart Association is a nonprofit organization focused on improving cardiovascular and brain health and promoting healthier lives. The Writer, Website Content and Optimization develops, edits, and optimizes audience-centered website content, supports content migration and digital experience initiatives, and collaborates with web, marketing, and stakeholder teams to improve content discoverability, usability, and effectiveness.
Responsibilities
- Develop, edit, and optimize website content supporting campaigns, health information, programs, products, events, and organizational initiatives
- Create new website content and improve existing content to align with audience needs, organizational priorities, and digital experience goals
- Apply UX writing and content design principles to improve clarity, usability, navigation, and user experience across digital experiences
- Write content that supports discoverability through both traditional search engines and emerging AI-powered search and discovery experiences
- Develop content that reflects audience intent, search behavior, and various stages of the audience journey
- Support the transition of content from the current website to future digital experiences by editing, revising, and developing content as needed
- Serve as the primary content liaison between content teams and web teams, helping ensure content requirements and digital experience needs remain aligned throughout planning and implementation
- Collaborate with web, marketing, content, and stakeholder teams to ensure content aligns with organizational voice, tone, accessibility, and audience standards
- Review and refine content to improve readability, scannability, usefulness, and overall audience experience
- Apply established best practices for website content structure, content design, information architecture, and digital user experience
- Self-edit and provide final proofing to ensure accuracy, quality, consistency, and attention to detail
- Maintain awareness of evolving digital content, UX writing, content design, search, and AI discoverability trends to inform content development
- Other projects as assigned
Skills
- Bachelor's degree or equivalent
- Typically requires less than two (2) years of related work experience
- Proven experience developing and optimizing website content for multiple audiences and business objectives
- Strong understanding of UX writing, content formatting, and audience-centered digital communication
- Experience creating content that supports discoverability through traditional search and emerging AI-powered search experiences
- Understanding of audience journeys, search intent, and how users find and consume information online
- Ability to translate complex information into clear, concise, user-friendly digital experiences
- Experience editing and optimizing existing content to improve usability, readability, and effectiveness
- Strong knowledge of website content best practices, including content structure, scannability, information architecture, and accessibility considerations
- Experience collaborating with web teams, marketers, strategists, and subject matter experts
- Strong editing, proofreading, and quality-control skills
- Ability to manage multiple content projects and deadlines simultaneously
- Experience with content management systems
- Sitecore experience preferred
Benefits
- Annual salary planning and incentive programs; eligibility for an incentive program is based on the type of position.
- Medical, dental, vision, disability, and life insurance.
- A robust retirement program that includes an employer match and automatic contribution.
- Employee assistance program.
- Employee wellness program.
- Telemedicine and medical consultation.
- Employee Resource Groups (ERG).
- Professional mentoring program, including opportunities to be a mentor or mentee.
- Heart U, the Association’s national online university, with more than 100,000 resources.
- Paid Time Off (PTO) at a minimum of 16 days per year for new employees; the number of days will increase based on seniority level.
- A total of 12 paid holidays off each year, including several days off at the end of the year.
- Tuition assistance for employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.
- The flexibility to work remotely.
- Additional training and support, locally.
Company Overview