Note: The job is a remote job and is open to candidates in USA. Instem provides SaaS solutions and consultancy services that support pharmaceutical companies, CROs, government agencies, and academic institutions in advancing research and drug discovery. The VP of Global Marketing will lead the global marketing function, overseeing product commercialization, strategic positioning, demand generation, customer advocacy, brand development, AI-enabled engagement, and a distributed team to drive measurable commercial growth.
Responsibilities
- Define and develop compelling product narratives, use cases, and value propositions that differentiate Instem solutions in preclinical discovery and drug development markets
- Map and prioritize stakeholder ecosystems and influencer cohorts (beyond existing users) including study directors, toxicologists, IT leaders, and procurement decision-makers; establish micro-segmentation and persona-driven engagement strategies
- Architect coherent pricing and monetization strategy across the product portfolio to create consistency, transparency, and strategic alignment between SaaS subscriptions, episodic services, and bundled offerings
- Establish unified platform positioning and cross-product narrative that creates an integrated Instem story; ensure individual products reinforce rather than dilute overall portfolio strategy
- Conduct use case identification and market opportunity assessment to quantify addressable opportunity and prioritize go-to-market sequencing by segment and geography
- Engage with Product and R&D during the development process; influence strategy decisions early and ensure commercial viability before launch
- Assess product-to-strategy fit and recommend repositioning, pausing, or divesting offerings that cannot align with coherent market positioning or commercial objectives
- Drive predictable MQL-to-SQL conversion and measurable pipeline impact aligned with product and market positioning
- Own global lead generation quota and execute monthly metric review with real-time course correction
- Build data-driven demand generation machine that optimizes website enquiry-to-MQL conversion and captures intent signals from target stakeholder personas
- Partner with Sales to ensure ABM programs, technical content, and enablement accelerate pipeline conversion and closed-won bookings
- Build retention and expansion revenue through customer-centric engagement and advocacy aligned with product narratives
- Establish unified customer experience spanning lifecycle from awareness through advocacy, demonstrating ROI and scientific value
- Build customer advocacy program with case studies and testimonials; cultivate customer champions and industry influencers for drug development solutions
- Align customer marketing with Sales to support contract renewals, upsells, and net revenue retention
- Elevate corporate brand equity and category leadership in preclinical discovery and drug development across all product lines
- Champion bold, distinctive creative across all touchpoints that differentiates Instem and resonates with study directors and pharma/biotech decision-makers
- Direct technical content creation (white papers, case studies, webinars, research) that demonstrates scientific rigor, workflow understanding, and commercial value
- Ensure all creative and content reinforces product narratives and platform positioning strategy
- Evolve AI capability and scale engagement velocity to capture intent and build pipeline aligned with personas and use cases
- Inherit and mature the AI operating model in marketing, advancing beyond current state
- Drive engagement innovation across digital and events channels—think strategically different, not just harder
- Establish monthly reporting cadence with clean pipeline definitions, accurate conversion metrics, and reliable business intelligence
- Build and lead high-performing, distributed global marketing team across product strategy, demand generation, product marketing, creative, and operations
- Recruit and retain top-tier talent with strong commercial acumen and scientific credibility to execute both strategic and tactical work
- Manage marketing budgets, agency partnerships, technology stack, and digital assets with disciplined fiscal stewardship
- Act as strategic partner to CCO and Executive team, translating marketing strategy, product narratives, and pipeline metrics into business outcomes
Skills
- Proven track record developing product narratives, positioning strategies, and pricing frameworks; experience influencing product development and making strategic portfolio decisions based on commercial viability and market fit
- Proven track record delivering AI-enabled marketing strategies; experience inheriting and maturing an AI model to drive measurable business outcomes
- Several years in B2B pharma/biotech, clinical software, or preclinical discovery with deep understanding of scientific workflows, drug development lifecycles, and research operations; ability to engage study directors and domain experts credibly
- Established experience leading a global marketing organisation at head of function level, with direct reporting responsibility to a CEO or Chief Commercial Officer
- Metrics-driven mindset with expert understanding of marketing automation, CRM, digital attribution, SaaS unit economics, and pricing strategy
Benefits
- Remote/Home Working with one-off allowance
- Flexible Working
- Development & Opportunity (Personal & Technical)
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Life Insurance
- Long Term & Short-Term Disability Insurance
- Generous 401K (matching) Plan
- Flexible Spending Account
- Health Savings Account
- 15 Days' Vacation
- Public Holidays
- Buy and Sell Scheme
Company Overview