Note: The job is a remote job and is open to candidates in USA. NerdWallet is a trusted consumer finance brand helping millions of people make informed financial decisions. The VP, Customer Growth will lead owned-channel strategy, customer acquisition, retention, engagement, and go-to-market initiatives for new branded financial products while building data, segmentation, personalization, and automation capabilities.
Responsibilities
- Own NerdWallet’s owned-channel strategy end to end, including email, push notifications, newsletters, and other emerging channels. Set the vision for how we use each channel and how they work together to create a cohesive customer experience
- A core part of the mandate is building the engagement infrastructure underneath those experiences: the data architecture, segmentation, personalization, and automation capabilities that make relevant communication at scale possible. This is both a strategy and builder role: we’re investing in the foundation, not simply optimizing what exists today
- Drive measurable growth in customer acquisition, retention, and engagement through our owned ecosystem. Partner with GMs and Data to develop strategies tied to specific business objectives, from converting audience members into registered users and driving product adoption to deepening relationships with existing customers and creating the kind of loyalty that generates advocacy and word-of-mouth
- You’ll establish the right measures of success for each objective, build the operating rhythm around them, and own the outcomes
- Play a lead role in how NerdWallet brings new branded financial products to market. As we expand from a financial guidance platform into a financial services provider, starting with NerdWallet Savings, you’ll be a key architect of launch strategy, customer messaging, and adoption programs
- Working closely with GMs, Product, Design, and other partners, you’ll build go-to-market strategies that leverage one of NerdWallet’s greatest advantages: an audience that already trusts us to help with important financial decisions
Skills
- We're looking for an executive who has built and scaled sophisticated, data-driven customer growth and engagement programs in consumer finance or a closely adjacent industry
- 10+ years of progressive leadership experience across growth, marketing, customer engagement, data, or related disciplines, including senior leadership experience in consumer fintech, financial services, or a closely related digital business
- Deep expertise in owned-channel strategy, including email, push, content, and other direct customer channels, as well as the data, segmentation, personalization, and automation infrastructure required to make those channels perform at scale
- A proven track record of driving measurable improvements in customer acquisition, engagement, retention, and lifetime value through multi-channel programs
- Experience operating with GM-level accountability, whether through direct P&L ownership or close partnership with product and business leaders to develop and execute go-to-market strategies for new products, businesses, or verticals
- A strong analytical foundation and the ability to translate complex customer and business data into clear strategies, priorities, and decisions
- Experience building systems and capabilities that create compounding value rather than relying solely on one-time campaigns or short-term optimization
- Experience applying AI and automation to customer engagement and/or customer support at scale, coupled with the judgment to know where technology improves the experience and where human connection still matters
- The ability to lead effectively across a matrixed organization, build influence without relying on formal authority, and create alignment among senior cross-functional stakeholders
- A genuine commitment to NerdWallet's mission and a belief that helping people make better-informed financial decisions can be both good for customers and good for business
- This role will be remote (based in the U.S.)
Benefits
- Remote work arrangement for employees based in the U.S.
- Industry-leading medical, dental, and vision health care plans for employees and their dependents
- Flexible Vacation Time Off, 11 holidays, and a holiday company shutdown
- New Parent Leave for employees with a newborn child or a child placed with them for adoption or foster care
- Mental health support
- Paid sabbatical after 5 years for Nerds to recharge, gain knowledge, and pursue their interests
- Health and Dependent Care FSA and HSA Plan with monthly NerdWallet contribution
- Monthly Wellness Stipend
- Cell Phone Stipend
- Monthly Wifi Stipend (Only remote Nerds are eligible)
- Work from home equipment stipend (Only remote Nerds are eligible)
- Co-working space subsidy (Only remote Nerds are eligible)
- Employee Resource Groups for Parents, Diversity, and Inclusion, Women, LGBTQIA, and other communities
- Hackathons and team events across all teams and departments
- Company-wide events like NerdLove (employee appreciation) and the annual Charity Auction
- 8 hours of volunteer time off per quarter with a company match for donations to favorite causes
- 401K with 4% company match
- Be the first to test and benefit from new financial products and tools
- Financial wellness, guidance, and unlimited access to a Certified Financial Planner (CFP) through Northstar
- Disability and Life Insurance with employer-paid premiums
Company Overview