Note: The job is a remote job and is open to candidates in USA. OpenLoop is a telehealth company that aims to bring care anywhere by providing innovative solutions. As the SVP of Marketing, you will lead a diverse marketing team to develop and execute strategies that drive revenue and enhance brand presence in the digital health space.
Responsibilities
- Own marketing strategy and execution across demand generation, product marketing, lifecycle marketing, brand, and design; with outcomes tied directly to overall company revenue
- Lead the demand gen team in driving both inbound and outbound pipeline across two distinct acquisition motions: self-service and B2B outbound/sales-assisted, ensuring they scale together rather than competing for the same demand
- Own product marketing enablement and throughput for internal (sales, CS) and external (market-facing) audiences
- Lead and elevate the brand and design function, bringing a growth marketing mindset to positioning, identity, and campaign execution for OpenLoop and its portfolio companies
- Build out event marketing as a function from the ground up
- Introduce a systematic, metrics-driven operating rigor across the team with clear KPIs, dashboards, and a regular measurement cadence
- Coach and develop a team that already excels at execution and 0-to-1 work, building the prioritization frameworks and systems needed to scale it
- Partner closely with Sales/Revenue leadership to keep the self-service and outbound motions aligned rather than cannibalizing one another
- Serve as a senior marketing voice internally and represent the function to executive leadership
- Other duties as assigned
Skills
- Bachelor's degree in Marketing, Business, or a related field, or equivalent experience
- 12+ years of B2B marketing experience, including senior leadership scaling multi-function marketing organizations
- Proven experience running both a self-service and a B2B/outbound funnel at the same time without one cannibalizing the other
- A track record of building systematic marketing operations including metrics, reporting, and prioritization frameworks, inside a high-growth environment
- Strong people leadership across diverse marketing disciplines: demand gen, product marketing, lifecycle, brand, and design
- A growth marketing mindset, with the ability to guide brand and design teams without being a hands-on practitioner
- Hands-on comfort using AI to increase marketing team productivity, execution speed, and decision-making
- Excellent executive communication and storytelling skills
- Comfortable operating in a fast-moving, high-accountability environment
Benefits
- Medical, Dental, and Vision plans
- Flexible Spending/Health Savings Accounts
- Flexible PTO
- 401(k) + Company Match
- Life Insurance, Pet insurance, and more
Company Overview