Note: The job is a remote job and is open to candidates in USA. Webflow is hiring a Staff Product Designer to lead design across its Content and Localization teams and own the Agentic CMS experience. The role spans the content lifecycle, including authoring, governance, localization, and publishing, designing for both marketing teams and AI agents.
Responsibilities
- Own the Agentic CMS experience end-to-end, from early discovery and UX strategy through prototyping, detailed execution, and making sure what we ship is great. Define how enterprise marketing teams author, organize, govern, and publish content across multiple sites and channels — and how that experience holds together as a coherent system, from the visual authoring surface to publishing workflows to localization
- Design for both humans and agents. Build surfaces that work for marketing teams operating at scale and for AI agents querying and composing against structured content, with the right controls, transparency, and trust signals for each
- Think in systems. The CMS touches nearly everything Webflow's enterprise customers do. Hold a coherent experience model across interconnected surfaces while making individual flows feel simple and obvious
- Work upstream. Partner with PMs, engineers, and researchers to shape what gets built. Align on content models, API affordances, and product strategy before pixels get pushed
- Raise the bar — in craft, process, and how you use AI to move faster without sacrificing quality. Present work to cross-functional partners and senior leaders, and bring a point of view on how the CMS connects to the broader Webflow platform
Skills
- BA/BS degree or equivalent experience
- 7+ years of product design experience with a portfolio showing recent, substantive work navigating ambiguous problems within complex products
- You know how to make something complex feel obvious to the people using it
- Systems thinking at scale. You've designed for interconnected surfaces where decisions in one place ripple across others
- Comfort with technical depth. You can engage meaningfully with engineers on API design, data modeling, and content architecture to ensure design and systems decisions are aligned
- Strong interaction and visual design craft, with fluency in AI-assisted workflows — prototyping in code, using AI tools to explore and communicate ideas faster, and comfort working where the line between design and production is increasingly blurry
- Can hold a long-horizon systems problem and still ship focused, high-quality work in the near term
- Communicate with precision and can influence product strategy and present tradeoffs to senior stakeholders without losing the room
- Combine strong craft with the humility to test your assumptions early and often
- Stay curious and open to growth — demonstrating a proactive embrace of AI, and actively building and applying fluency in emerging technologies to elevate how we work, drive faster outcomes, and expand collective impact
- To join Webflow, you'll need a valid right to work authorization depending on the country of employment
- Experience with content systems, multi-user workflows, and agentic experiences is especially relevant
Benefits
- Every permanent Webflower receives equity (RSUs) in our growing, privately held company.
- Comprehensive medical, dental, and vision plans for full-time employees and their dependents, with Webflow covering most premiums.
- 12 weeks of paid parental leave for all parents and 6+ weeks of additional paid leave for birthing parents.
- Inclusive care for family planning, menopause, and midlife transitions.
- Flexible vacation, paid holidays, and a sabbatical program.
- Access to mental health resources, therapy and coaching.
- A 401(k) with 100% employer match (up to $6,000/year) in the U.S.
- Support for retirement savings globally.
- Monthly localized stipends for work and wellness expenses — from Wi-Fi to workouts.
- All full-time, permanent, non-commission employees are eligible for our annual WIN bonus program.
Company Overview