Note: The job is a remote job and is open to candidates in USA. Pathlabs is an end-to-end digital media partner for agencies. The Account Manager leads client relationships and is responsible for customer onboarding, communications, retention, and growth. The role also guides campaign performance, media strategy, and account development.
Responsibilities
- Develop a trusted advisor relationship and act as the lead point of contact for a specific group of clients
- Analyze, interpret, and present campaign performance in a clear, concise manner while providing customer guidance and strong, strategic recommendations to our clients
- Work collaboratively to develop and refine media strategies
- Manage, strengthen, and grow customer relationships
- Work with client and internal team to develop media plans and proposals
- Act as the key strategist by developing solutions to solve clients specific problems within digital workflow and digital media
- Initiate, coordinate, and oversee all company activities on behalf of the client
- Work with colleagues to launch and update campaigns
- Respond to client questions and requests in a timely manner
- Maintain meticulous documentation of all activities on the client’s behalf
- Identify any issues before the client does and provide solutions to strengthen client partnerships and ROI
- Take part in pitches for new contracts (as needed)
- Continuously offer unsolicited ideas to increase the effectiveness of the client’s marketing initiatives
- Contribute to Pathlabs growth by growing your individual portfolio through strategic project management and forward-thinking
- Work with the internal team to exceed clients’ expectations and keep re-earning clients’ trust
- Stay abreast of new solutions and opportunities
- Complete all work on accounts as assigned
- Mentorship of account associates
- And other duties as needed to evolve this position
Skills
- Candidates for the Account Manager position must possess a background in advertising and/or marketing, a passion for technology and comfortability with data and numbers
- They, ideally, have experience with digital ad buying platforms and/or advertising metrics
- This candidate may have experience at an advertising agency in client service or digital media buying/planning
- The ideal candidate will have experience with customer relationship management and a knack for sales
- Total comfort with technology and data analysis
- Strong mathematical and organizational skills
- Ability to solve complex problems and work with intricate systems
- Comfortably navigate Google Analytics, Social Channels, DSPs, and related technology
- Ability to effectively delegate tasks
- Experience with Project Management and PM Platforms
- A proven track record of managing projects efficiently and effectively
- Ability to tell stories with data
- Well written email communication skills
- Excellent people skills
- Able to handle pressure; Maintain composure and customer focus while solving problems
- 4-year degree in related field or a minimum of 3 years of digital advertising, media planning, or digital strategy experience
- Demonstrates team leadership and account management skills
- Intelligent self-starter with an analytical orientation, strategic vision, and strong execution track record
- Excellent customer intuition. The ability to think of needs and potential issues before a customer does
- Ability to balance account team and individual priorities, the company's priorities, and the cross-functional department to ensure success across the board
- Strong sense of business acumen that supports and is in line with the long-term vision of Pathlabs and its success
- This position is not eligible for immigration sponsorship
- They, ideally, have experience with digital ad buying platforms and/or advertising metrics
- This candidate may have experience at an advertising agency in client service or digital media buying/planning
Benefits
- Unlimited paid time off and 13 paid holidays annually
- Competitive healthcare benefits
- HSA-eligible insurance option with a company contribution
- 401(k) investment opportunity
- Hybrid workplace with in-office, flexible, and remote options
- $250 annual match available when an employee makes a donation to a charity organization
- 20 hours of paid time off to take action and make a difference in the civic life of your community
- Continuous learning opportunities funded by Pathlabs
Company Overview