Note: The job is a remote job and is open to candidates in USA. Beyondsoft is a leading mid-sized business IT and consulting company that combines modern technologies and proven methodologies to tailor solutions that move your business forward. The company is seeking a Senior Analyst in Marketing Analytics who will contribute directly to analytics deliverables and help advance the client’s digital marketing strategy in the automotive industry.
Responsibilities
- Leverage data to gain insight into trending, user experience and behavior to drive the appropriate digital marketing, mobile and social strategies
- Take various sources of customer and campaign data and condense it down to a coherent story with clear conclusions and actionable insights, acting as the subject matter expert for digital analytics
- Measure site usability/effectiveness, along with monetization of media campaigns, and present actionable insights and recommendations based on data results and best practices
- Visualize data into meaningful presentation decks and dashboards to provide holistic views of site user engagement activity to business stakeholders
- Update and build dashboards, leveraging Power BI or Tableau, integrating Adobe Analytics and other data
- Perform deep dive analysis via Case Studies to tell a comprehensive analytics story with data points and actionable insights to drive recommendations and decision making
- Leverage Agile Delivery methods and processes to effectively track user stories, level of effort estimates, and plan with your Agile team for each Sprint
- Drive data analysis of web projects, A/B and multivariate testing, and ad hoc requests
- Support tag management requirements and documentation services to maintain integrity across multiple sources of data, including providing user acceptance testing and validation of web reporting creating, enhancements, and adjustments
- Partner with multiple vendors to implement analytics requirements and streamline project processes
- Multi-task and self-prioritize work queue to balance work queue and ensure stakeholder expectations are being met. Engage in analytics delivery re-prioritization discussions as needed with stakeholders to maximize internal team and stakeholder satisfaction
Skills
- Bachelor's Degree required
- Minimum 3 - 5 years of web metrics and/or analytics experience
- Strong Adobe Analytics, in particular with Analysis Workspace, and Adobe Target experience
- Experience with data visualization tools such as Tableau or Power BI
- Highly proficient in Excel with building complex dashboards
- Highly proficient in PowerPoint with designing analytics-based presentations and visualizations
- Hands-on experience with and understanding of how to analyze, structure and interpret large volumes of raw data into effective visual stories for business owners
- Can multi-task and quickly adapt to changing and conflicting priorities, while working independently
- Motivated by learning and evaluating new analytics technologies and staying up to date with current trends and tools
- Implementation experience with analytics platforms such as a web reporting tool and tag management software
- Critical thinker who can problem solve and is detail-oriented and organized
- Excellent written/verbal communication and client relationship management skills
- MBA or Master's degree in quantitative discipline
- Experience from a marketing/advertising agency or consulting firm
- Experience working in a client environment with multiple external agencies and partners
- Experience with Customer Data Platforms (CDPs) and/or other MarTech platforms preferred
- Experience with offline/online data integration preferred
- Statistical modeling experience, including attribution modeling and predictive modeling preferred
- Knowledge of digital advertising platforms such as DV360 or Trade Desk preferred
- Experience with writing, executing, and analysis of data retrieved using SQL queries preferred
- General knowledge of coding languages such as JavaScript preferred
- Experience working with data mining tools such as SQL and Hive
- Working knowledge of R, Python, SPSS, or other similar data tools
Benefits
- Non-exempt, billable-time role, providing consistent client exposure and the opportunity for approved overtime when project needs allow
- Remote position, working with high-visibility enterprise clients
- 8 paid company holidays plus 1 floating holiday
- Paid Time Off (PTO): 5 days annually, designed to complement company holidays and client schedules
- 401(k) retirement plan with company match, supporting long-term financial wellness
- Comprehensive company-sponsored benefits for eligible employees and their families, including:
- Medical, dental, and vision insurance
- Health Savings Account (HSA)
- Short- and long-term disability coverage
- Employee Assistance Program (EAP)
- Basic life and AD&D insurance
- Optional voluntary benefits, allowing employees to customize coverage to their needs:
- Health Care and Dependent Care FSAs
- Commuter benefits
- Voluntary accident and critical illness coverage
- Voluntary long-term care
- Additional life and AD&D insurance
Company Overview