Note: The job is a remote job and is open to candidates in USA. Taily is hiring a Senior Marketing Manager to own the execution and coordination of its marketing campaigns across paid social, email/SMS, retail, and organic channels. The role manages external partners, marketing calendars, creative pipelines, launch timelines, cross-functional coordination, and campaign performance reporting in an e-commerce and DTC environment.
Responsibilities
- Campaign planning and execution across paid social, email/SMS, retail, and organic — end-to-end, from brief to post-mortem
- Our external partners: creative agencies, freelancers, and contractors. Scoping the work, setting deadlines, reviewing output, and cutting what isn't performing
- The marketing calendar. Product launches, promotional moments, Black Friday, seasonal pushes
- Timelines, dependencies, and follow-through. Breaking a launch into steps, sequencing them backward from the ship date, assigning owners, and chasing them down until it's finished
- Creative briefs and the creative pipeline. Working with editors, UGC creators, and designers to keep a steady flow of testable assets
- Coordination across our internal team — ecommerce, Amazon, TikTok, and organic content all touch your calendar
- Channel reporting and campaign performance. You'll be expected to read the numbers and tell us what to stop, scale, or fix
- Landing pages, advertorials, and promotional mechanics, in partnership with our ecom lead
Skills
- 5–9 years in marketing, with most of it in ecommerce or DTC
- Exceptional organization. You keep a lot of moving pieces on track at once without dropping any of them, you're comfortable being the person who holds other people to their deadlines, and you have a system for it that isn't your memory
- A track record managing agencies and freelancers, not just working alongside them. We want someone who has fired a bad vendor and can explain why
- Comfort with the numbers: CAC, LTV, MER, contribution margin, and how a campaign decision moves them
- Familiarity with Shopify, Klaviyo, Meta Ads Manager, Amazon Seller Central, and TikTok Shop are all pluses
- Strong written communication. Briefs, feedback, and updates that people can actually act on
- The judgment to work without a lot of process, and the instinct to build process where it's missing
- Experience with retail or marketplace channels alongside DTC
- Familiarity with creator-led and UGC-heavy creative strategy
- Bilingual English/Spanish
Company Overview