Note: The job is a remote job and is open to candidates in USA. Cella, a Randstad Digital company, is an award-winning leader in consulting, staffing, and managed solutions for creative, marketing, digital, and proposal development teams. The Content Writer, SEO will lead omnichannel content initiatives, develop thought leadership and editorial assets, execute SEO and GEO strategies, and partner with CRM and lifecycle teams to drive organic growth and customer engagement.
Responsibilities
- Author high-impact thought leadership, case studies, and editorial content to accelerate customer lifecycle journeys and fuel organic growth
- Execute advanced SEO and Generative-Engine Optimization (GEO) strategies to systematically fulfill backlogs and maximize organic search performance
- Architect strategic content atomization workflows to repurpose foundational long-form assets into channel-appropriate digital deliverables, maximizing cross-channel reach
- Partner with cross-functional CRM leads and lifecycle writers to continuously deliver tailored content across key buyer, organizer, and seller pathways
Skills
- 4+ years of B2C content marketing experience crafting compelling long- and short-form copy for general audiences
- Advanced expertise in traditional SEO best practices and emerging GEO/AEO mechanics, including keyword clustering and E-E-A-T principles
- Proven track record of executing strategic content backlogs and building multi-channel content atomization workflows
- Demonstrated writer-first capabilities with exceptional self-direction, versatile portfolio assets, and experience using AI tools purely for quality-control workflows
- 5+ years of B2C content marketing experience supported by a strong portfolio of accessible long- and short-form assets
- Applied expertise in technical SEO best practices and emerging Generative-Engine Optimization (GEO/AEO) strategies (MUST HAVE)
- Proven track record of translating topic backlogs and keyword research into high-impact published content
- Demonstrated versatility in asset repurposing, multi-channel voice adaptation, and self-directed project execution
Benefits
- Medical insurance
- Prescription insurance
- Dental insurance
- Vision insurance
- AD&D insurance
- Life insurance
- Short-term disability
- 401K plan (all benefits are based on eligibility)
- 401(k) plan
- Weekly paychecks
- Holiday pay
- A health benefits program
Company Overview