Note: The job is a remote job and is open to candidates in USA. Group 1001 is a consumer-centric, technology-driven family of insurance companies, with Gainbridge providing digital access to financial products. The Senior Marketing Analyst will execute and coordinate marketing campaigns, especially affiliate campaigns, from setup through launch, compliance approval, and performance reporting. The role also involves campaign analysis, cross-functional collaboration, and developing recommendations to improve customer acquisition and revenue performance.
Responsibilities
- Own a portfolio of marketing campaigns designed to drive incremental revenue and customer acquisition, managing end-to-end setup and delivery, particularly across Affiliate partners
- Manage end-to-end campaign execution for one or more channels on an ad hoc basis
- Support the wider team with end-to-end campaign setup and delivery in their respective channels
- Partner with marketing, strategy, and external partner teams to understand campaign objectives, develop go-to-market execution and testing plans, and launch campaigns across owned and partner channels
- Collaborate on messaging and creative development — owning reviews with internal stakeholders and shepherding approvals through product, legal, and compliance
- Develop and maintain campaign execution calendars and track team capacity
- Participate in campaign results analyses, understanding customer behavior and translating findings into recommendations that sharpen future campaign performance
Skills
- 1–3 years of marketing experience; agency experience strongly preferred
- Hands-on experience running campaigns on Meta
- Strong project management instincts — you keep multiple campaigns, deadlines, and stakeholders moving without dropping details
- Clear, proactive communicator who can align cross-functional and external partners
- Comfort operating in a regulated environment, with the rigor to navigate legal and compliance review
- An analytical mindset — you're curious about performance data and what it says about customer behavior
- Strong communicator who can articulate strategies, tradeoffs, and launch results to Product, Engineering, Design, Operations, Legal, and Executive stakeholders
- Excited for ownership mindset with the ability to independently chart strategy, execute, and iterate quickly in a dynamic environment
- Affiliate marketing or partner-channel experience
- Fintech or Insurtech experience, particularly launching new financial or insurance products
- Agency, startup or high-growth background, especially in 0-to-1 product environments
- Experience with Sigma, Confluence/Jira, Impact, and/or Haus
Benefits
- While this is a remote role, the preference is that this role is able to meet with the marketing team who also live in New York City to work together 2-3 times a week.
- Employees (and their families) are eligible to participate in the Company’s comprehensive health, dental, and vision insurance plan options.
- Employees are also eligible for Basic and Supplemental Life Insurance, Short and Long-Term Disability.
- All employees (regardless of hours worked) have immediate access to the Company’s Employee Assistance Program and wellness programs—no enrollment is required.
- Employees may also participate in the Company’s 401K plan, with matching contributions by the Company.
Company Overview