Note: The job is a remote job and is open to candidates in USA. Playlist is hiring a Sr. Lifecycle Marketing Manager to own end-to-end B2B lifecycle campaigns across email, in-product messaging, SMS, and select web channels. The role develops personalized campaigns and uses experimentation, analytics, and cross-functional collaboration to improve acquisition, engagement, retention, and expansion.
Responsibilities
- Own the strategy, execution, and optimization of B2B lifecycle communications across email, in-product messaging, SMS, and select web channels
- Develop personalized and segmented campaigns that support acquisition, engagement, upsell, retention, and expansion
- Lead campaign planning, stakeholder alignment, content deployment, experimentation, reporting, and continuous optimization
- Partner with Sales and Onboarding to strengthen customer engagement, retention, and expansion opportunities
- Collaborate with Lifecycle Marketing, Product Marketing, Marketing Technology, Sales, and Creative to deliver cohesive, customer-centered communications
- Manage multiple campaigns and business requests, prioritizing effectively across competing deadlines and ensuring high-quality execution
- Define and report on lifecycle success metrics, using insights to shape strategy and improve performance
- Partner with Marketing Technology and Operations to strengthen automation capabilities, scalability, and program effectiveness
Skills
- 6+ years of marketing experience, including 4+ years in lifecycle marketing
- Experience managing lifecycle communications across email and in-product channels
- Proven experience owning end-to-end lifecycle programs, including strategy, campaign planning, creative briefs, segmentation, personalization, calendar management, execution, and optimization
- Experience with marketing automation platforms, CRM systems, and analytics tools
- Strong analytical skills, including experience designing, executing, and measuring A/B tests
- Excellent project management, prioritization, communication, and stakeholder management skills
- Strong attention to detail, sound judgment, and the ability to independently deliver high-quality work
- Preferably within a B2B SaaS or technology company
- SMS experience as a plus
- Experience with Marketo and/or Pendo is a plus
Benefits
- A performance bonus
- Benefits and/or other applicable incentive compensation plans
Company Overview
Company H1B Sponsorship