Note: The job is a remote job and is open to candidates in USA. Navico Group, a division of Brunswick, is a leader in marine technology and solutions. The Sr. Key Account Manager will manage strategic retail partnerships, drive growth initiatives, and mentor developing KAMs to enhance capabilities within the retail organization.
Responsibilities
- Own and lead Navico Group’s largest, most complex, and highest-value retail accounts
- Develop and drive multi-year Joint Business Plans aligned to strategic priorities of both Navico Group and retail partners
- Engage and influence senior stakeholders (buying directors, category leaders, executives) within retail organizations
- Navigate complex organizational structures to align decision-makers and accelerate growth initiatives
- Lead high-impact Quarterly Business Reviews with executive-level insights and forward-looking strategies
- Provide advanced analysis of performance trends, identifying risks
- Drive accountability for delivery of commercial targets, initiatives, and profitability metrics
- Translate retailer and internal data into strategic recommendations with measurable outcomes
- Leverage sophisticated POS analysis, shopper insights, and market data to influence retailer decisions
- Deliver advanced, insight-led recommendations on assortment strategy, pricing architecture, promotions, and category positioning
- Identify and drive category growth opportunities through data storytelling and strategic positioning
- Act as a thought leader internally on retail data utilization and best practices
- Lead the development of best-in-class planograms and category strategies that maximize performance and brand presence
- Influence retailers at a category level, positioning Navico Group as a strategic category partner rather than a supplier
- Evaluate planogram effectiveness and continuously optimize based on performance metrics and shopper behavior
- Identify and lead complex growth initiatives
- New product introductions
- Assortment expansion and rationalization
- Omnichannel strategies
- Strategic promotional planning
- Lead collaboration across internal teams (Marketing, Product, Supply Chain, Finance, Category Management) to deliver integrated account strategies
- Influence internal stakeholders to align resources and priorities with key account needs
- Serve as the voice of the customer at a strategic level, shaping internal decision-making
- Commercial Impact
- Revenue growth and profitability across strategic accounts
- Share growth and category leadership within retail partners
- Delivery of long-term JBP targets and strategic initiatives
- Quality and impact of QBRs and strategic recommendations
- Success rate of growth initiatives and new product launches
- Execution excellence across merchandising, promotions, and category plans
- Effectiveness and adoption of advanced data-driven recommendations
- Influence on retailer decision-making through insights
- Internal impact on data-driven best practices
- Contribution to development and performance of KAM team members
- Knowledge sharing and mentorship effectiveness
Skills
- Bachelor's degree in business, marketing, or related field (or equivalent experience)
- 5+ years of sales experience in marine, outdoor, home improvement, automotive industries, or related industry
- 3+ years selling technical or engineered products
- Proven success managing large, complex retail accounts and multi-layered stakeholder environments
- Strong analytical skills with the ability to interpret data and drive customer insights
- Excellent communication, interpersonal, and presentation skills
- Solid understanding of basic financial statements
- Strong strategic and day‑to‑day problem‑solving abilities
- Proven track record of driving sales growth with customers
- Strong creative problem‑solving and critical‑thinking abilities
- Flexibility to adapt to rapidly changing markets
- MBA or Masters's degree preferred
- Meaningful sales or sales‑management experience in the marine or fishing industry
Benefits
- Annual discretionary bonus
- Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), well-being program, product purchase discounts and much more
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