Note: The job is a remote job and is open to candidates in USA. Nordic Naturals is a health and wellness company seeking a Sr. Content Manager - Consumer to lead its consumer content ecosystem. The role will develop integrated content strategies, lead a multidisciplinary team, manage cross-channel editorial and social programs, and use performance insights to optimize content and support brand growth.
Responsibilities
- Define and lead an integrated, always-on consumer content strategy informed by Brand strategy and business priorities, ensuring content is coordinated across the consumer journey and aligned with marketing priorities, product launches, audience needs, and business goals
- Translate Brand briefs and strategic priorities into coordinated editorial and content plans across organic social, consumer education, creator content, and other owned-channel experiences
- Lead, inspire and develop a multidisciplinary Consumer Content team, creating a culture where people feel empowered to bring forward ideas, challenge convention, collaborate across disciplines and produce exceptional work
- Set a compelling vision for the future of Nordic Naturals & consumer content and translate that vision into clear priorities, opportunities and expectations for the team
- Coach and develop team members, recognizing individual strengths, creating meaningful growth opportunities and building future leaders
- Own the integrated content calendar and align it with the broader marketing calendar, media plan, product priorities, seasonal moments, and key brand initiatives
- Partner with Creative and Production to develop original photo, video, editorial, social, and creator-led content supporting campaigns and always-on needs
- Strengthen the editorial and consumer education strategy across the Naturally Well Blog, video, social, PDP-supporting education, and other digital experiences
- Guide organic social strategy, publishing, community engagement, platform best practices, and the continued development of Nordic Naturals' social voice and presence
- Partner with influencer and creator team members to identify, brief, and activate appropriate creators, emphasizing authentic, reusable content and measurable performance
- Establish content KPIs and reporting practices, using performance data, audience insights, and business outcomes to evaluate effectiveness and optimize future content
- Build social listening and content intelligence capabilities using Dash Social or similar tools to identify conversations, trends, competitive activity, and actionable opportunities
- Regularly share content performance, audience insights, trends, and recommendations with Brand and other stakeholders
- Partner with Brand, DTC/eCommerce, Media, and other teams to connect content to measurable outcomes such as engagement, traffic, education, consideration, conversion, and brand growth
- Maintain brand standards, regulatory compliance, accuracy, and safety across content channels
- Improve content workflows, governance, reuse, and scalability across Sunwave Studio and the broader Marketing organization
- Evaluate emerging platforms, GenAI capabilities, external partners, and content formats that can improve speed, quality, relevance, and creative effectiveness
- Support major brand initiatives, including rebrand work, by representing content and channel needs in cross-functional planning
- Other duties as assigned
Skills
- • Strategic Perspective - Connects Brand and business strategy to channel and content execution
- • Leading Employees - Attracts, motivates, develops, and provides clear direction to employees
- • Building Collaborative Relationships - Builds productive relationships across teams and external partners
- • Participative Management - Involves others, listens, and builds commitment while maintaining accountability
- • Taking Initiative - Identifies opportunities, solves problems, and moves work forward independently
- • Communication - Communicates strategy, priorities, insights, and feedback clearly and concisely
- • Analytical Thinking - Uses data, audience insights, and performance trends to inform decisions
- • Innovative - Explores new platforms, formats, technologies, and creative approaches
- • Composure - Demonstrates sound judgment while managing multiple priorities and stakeholders
- • Accountable - Takes ownership for outcomes, follows through, and learns from results
- • Dash Social, or similar social publishing, analytics, and listening platforms
- • Monday.com, Slack, Google Workspace, and Mac OS
- • Working familiarity with CMS platforms, digital analytics, and emerging GenAI/content technologies
- • 8+ years of relevant content, social media, editorial, digital marketing, or integrated marketing experience with demonstrated progression in responsibility
- • 4+ years of demonstrated people leadership and direct team management experience required
- • Demonstrated success building, developing and inspiring high-performing multidisciplinary teams
- • A strong creative and editorial point of view, with the ability to articulate a vision, bring others along and raise the quality of the work without needing to personally own every execution
- • Evidence of leading teams through change, building new capabilities and creating clarity in evolving organizations
- • Demonstrated experience developing cross-channel content strategies and editorial calendars
- • Strong understanding of major social platforms, latest trends and best practices, creator/influencer content, audience behavior, and digital content performance
- • Experience using analytics and audience insights to optimize content and communicate recommendations to stakeholders
- • BA/BS in marketing, communications, journalism, digital media, or related field preferred; equivalent experience considered
- • Health, wellness, nutrition, CPG, or regulated-industry experience is a plus
Benefits
- Remote work
Company Overview