Note: The job is a remote job and is open to candidates in USA. Workiva is a company providing an AI-powered platform for finance, risk, and sustainability management. The Marketing Intern will support assigned marketing teams through campaign execution, marketing analytics, content creation, event logistics, partner marketing, and growth initiatives while collaborating cross-functionally.
Responsibilities
- Maintain data integrity in Salesforce and Marketo
- Perform in-depth analysis measuring marketing campaign effectiveness
- Work closely with Product Marketing to build audience segmentations
- Contribute to lifecycle and automation functions of marketing
- Assist with lead acquisition
- Utilize spreadsheet software to run matching and lookup functions to normalize accounts
- Help maintain marketing reports and documentation
- Analyze and identify optimization areas (e.g., search trends, visitor engagement, conversion, user interaction)
- Create and implement actionable plans and recommendations for improving website visitor experience
- Conduct a website content audit, including brand voice, SEO optimization, and governance
- Work in A/B and multivariate testing methodology
- Develop, launch, and measure the success of web content for integrated marketing campaigns
- Research, plan, and execute venue selection, collateral, and workshop/event logistics
- Assist with managing vendor relationships and supporting program operations within budget guidelines
- Execute marketing activities to promote Pro Group initiatives and workshops
- Ingest and organize data from Pro Group-specific sources (e.g., On24, Higher Logic, Credly, Hootsuite, Qualtrics)
- Support the development of the annual member feedback survey and analyze results to provide insights
- Build and maintain event registration pages
- Support project management in Monday.com to track event deliverables
- Assist with event preparation decks and attendee communications
- Create name badges and update event calendars
- Provide logistical and administrative support for upcoming events
Skills
- * Currently enrolled in a degree-seeking program, preferably in Marketing, Advertising, Business, Communications, or a related field of study
- * Up to 10% travel
- * Reliable internet access for any period of time working remotely, not in a Workiva office
- * Excellent verbal, written, and interpersonal communication skills
- * Self-motivated with a strong propensity for action, results, and continuous improvement
- * Ability to work successfully in a high-energy, fast-paced, rapidly changing environment
- * Strong organizational skills with the ability to multi-task and manage multiple projects simultaneously under pressure
- * Creativity, attention to detail, and strong problem-solving skills
- + Event coordination and logistics (Field Marketing & Event Marketing)
- + Data analysis and reporting (Marketing Pro Groups, PNM Growth Solutions)
Benefits
- 401(k) participation and match
- Paid sick leave
- A unique opportunity to further your learning experience through additional internship seasons
- Primarily a remote opportunity, with the option to work in a hybrid capacity and utilize office spaces if located near an office hub
- Work from an office or remotely from any location within your country of employment
Company Overview
Company H1B Sponsorship