Note: The job is a remote job and is open to candidates in USA. AutoNation is one of the largest automotive retailers in the United States, offering innovative products and exceptional services. The Specialist, Media Operations supports the operational governance and financial integrity of AutoNation’s media ecosystem, collaborating with various teams to ensure media activity is accurate, compliant, and performance-driven.
Responsibilities
- Support media operational processes to ensure fiscal accuracy, measurement integrity, and compliance across media investments
- Maintain tagging, tracking, taxonomy, and naming convention standards across all channels and partners
- Support governance documentation, operational SOPs, and quality assurance processes
- Assist in identifying process improvements across finance, feeds, tracking, and reporting workflows
- Partner with Marketing Analytics, Digital Marketing, IT, and agency teams to ensure tracking and tagging accuracy
- Support VIN-level and store-level feed coordination to ensure inventory is activated correctly across platforms and remains OEM compliant
- Conduct platform-level QA reviews within Google Ads, Meta, and other media platforms to validate campaign setup, tracking, audience configurations, and operational compliance
- Support VIN-level and store-level feed coordination to ensure inventory is structured and activated properly across platforms
- Manage monthly invoicing workflows and partner with Marketing Finance and Analytics on reconciliation activities
- Monitor budget pacing and validate alignment between agency reporting and internal budget trackers
- Support forecasting and proactively flag financial risks or discrepancies
- Ensure accurate Coupa uploads, approvals, and documentation alignment
- Maintain operational alignment between Marketing Analytics, Paid Media, and Agency execution
- Serve as an operational point of contact for agency teams to address budget, pacing, and tagging questions
- Support process improvements related to reporting, measurement, and operational workflows
Skills
- Bachelor's degree in Marketing, Advertising, Business Administration, Finance, Communications, or a related field
- 2-4 years of experience in media operations, ad operations, digital marketing, advertising, analytics, or related fields
- Working knowledge of media planning and buying processes across traditional and digital channels
- Experience with campaign tracking, tagging, QA processes, attribution, and ad operations workflows
- Familiarity with major advertising and analytics platforms including Google Ads, Meta Ads Manager, Google Analytics (GA4), Campaign Manager, or similar tools
- Strong attention to detail, organizational skills, and ability to manage multiple priorities in a fast-paced environment
- Strong communication and cross-functional collaboration skills with the ability to work effectively across Analytics, Finance, Media Strategy, IT, and Agency teams
- Experience working with budget management, invoicing, reconciliations, forecasting, or financial reporting preferred
- Proficiency in Microsoft Excel; experience with reporting and visualization tools such as Power BI, Qlik Sense, Tableau, or similar platforms preferred
- Automotive, retail, franchise, or multi-location marketing experience is a plus
Benefits
- Competitive compensation
- 401k matching
- Insurance plans (health, dental, vision)
- Maternity benefits
- Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear
- Access amazing deals and discounts through YouDecide, a website with offers from top providers and retailers
- DRVPNK mission to raise and donate millions of dollars to cancer research and treatment, partnering with cancer charities nationwide
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