Note: The job is a remote job and is open to candidates in USA. AutoNation is one of the largest automotive retailers in the United States, offering innovative products, exceptional services, and comprehensive solutions. The Sr. Manager, Performance Media will lead the development and optimization of media strategies to drive leads and sales across AutoNation's portfolio, while managing performance-focused media channels.
Responsibilities
- Lead enterprise lower-funnel media strategy across AutoNation brands and business lines
- Develop annual, quarterly, and campaign-level performance marketing plans aligned to business objectives
- Recommend channel mix, investment priorities, audience strategies, and optimization frameworks
- Manage investment allocation across Paid Search, Paid Social, Inventory-Based Media, Retargeting, and emerging performance channels
- Identify opportunities to improve lead volume, lead quality, sales efficiency, CPO, CPS, and return on media investment
- Support forecasting, budget stewardship, and performance investment recommendations
- Develop strategies designed to drive vehicle sales, service appointments, lead generation, and customer acquisition
- Partner with CRM, Analytics, and Media Operations teams to maximize audience activation and performance outcomes
- Evaluate consumer behavior, audience signals, and platform insights to improve campaign effectiveness
- Ensure performance media strategies support inventory priorities, business objectives, and market-level opportunities
- Establish KPIs and success metrics across performance media channels
- Partner with Analytics teams on attribution, MMM, MTA, conversion measurement, incrementality testing, and business outcome reporting
- Develop testing roadmaps focused on audiences, bidding strategies, creative, landing pages, and conversion optimization
- Translate performance insights into actionable optimization recommendations
- Drive continuous improvement of lead quality, close rates, and downstream business performance
- Serve as strategic lead for agency and performance media partner relationships
- Evaluate platform opportunities, beta programs, vendor partnerships, and emerging technologies
- Ensure recommendations align with business objectives, financial goals, and performance targets
Skills
- Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field
- 8+ years of experience in performance marketing, paid media, digital marketing, or advertising
- Deep experience managing performance-focused channels including Paid Search, Performance Max, Paid Social, Retargeting, Vehicle Listing Ads, and lead generation programs
- Strong understanding of attribution, conversion measurement, audience activation, bidding strategies, and optimization methodologies
- Proven ability to manage large media investments and develop data-driven investment recommendations
- Experience evaluating media effectiveness through attribution frameworks, incrementality testing, MMM, MTA, and conversion measurement solutions
- Strong analytical and strategic thinking skills with the ability to translate data into actionable business recommendations
- Excellent communication and presentation skills
- Agency experience strongly preferred
- Automotive, retail, franchise, or multi-location marketing experience preferred
- Strong analytical and strategic thinking skills with the ability to translate data and insights into actionable business recommendations
- Excellent communication and presentation skills, including experience presenting recommendations and performance insights to senior leadership
- Strong cross-functional collaboration skills with experience partnering across Creative, Brand, Analytics, CRM, Product, and Agency teams
- Automotive, retail, franchise, or multi-location marketing experience preferred
Benefits
- Competitive compensation
- 401k matching
- Healthy work-life balance
- Insurance plans (health, dental, vision)
- Maternity benefits
- Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear
- Access amazing deals and discounts through YouDecide
- DRVPNK mission to raise and donate millions of dollars to cancer research and treatment, partnering with cancer charities nationwide
Company Overview
Company H1B Sponsorship