Note: The job is a remote job and is open to candidates in USA. athenahealth is dedicated to creating a thriving ecosystem that delivers accessible and sustainable healthcare. They are seeking a Partner Marketing Manager to lead marketing activation programs that drive adoption and customer growth for alliance partner solutions, collaborating cross-functionally to optimize business impact.
Responsibilities
- Lead GTM Activation: Own marketing activation plans for assigned alliance partner solutions, including audience, campaign strategy, messaging, enablement, KPIs, and optimization
- Drive Campaign Execution: Build and execute integrated campaigns that support partner solution adoption, demand generation, pipeline progression, and customer growth
- Create Campaign Communications: Develop briefs, messaging, launch materials, partner communications, and Sales/Customer Success activation assets
- Align Cross-Functional Teams: Partner with Marketing, Product Marketing, Sales, Customer Success, Partner teams, and Operations to bring coordinated campaigns to market
- Enable Customer-Facing Teams: Create talk tracks, activation guidance, and follow-up plays that help teams position partner solutions with customers
- Manage Co-Marketing Programs: Lead planning with priority Alliance partners across campaigns, events, webinars, content, promotional support, and partner commitments
- Measure Business Impact: Track campaign performance, adoption, funnel impact, pipeline contribution, and ROI to optimize future programs
- Lead Complex Initiatives: Manage timelines, dependencies, risks, and stakeholder communications while influencing across internal and partner teams
- Support broader partner marketing priorities, including marketplace promotion, partner communications, launch support, webinars, events, content, and customer storytelling
- Help develop scalable partner marketing frameworks, co-branding guidance, campaign templates, reporting approaches, and repeatable activation motions
- Partner with internal teams and external partners to support campaign execution, post-campaign analysis, and continuous improvement
- Contribute to initiatives that improve Sales and Customer Success readiness for priority partner solutions
- Integrate AI tools into campaign planning, content creation, and performance analysis workflows to improve efficiency, uncover insights, and support data-driven decision-making
Skills
- 6+ years of B2B marketing experience, preferably in SaaS, healthcare technology, enterprise software, partner marketing, customer marketing, field marketing, or ecosystem marketing
- Experience owning integrated marketing programs tied to adoption, demand generation, pipeline, customer growth, or measurable business outcomes
- Experience using campaign, CRM, funnel, attribution, or pipeline data to evaluate performance and recommend optimizations
- Strong cross-functional collaboration skills, with the ability to influence without direct authority and drive alignment across matrixed teams
- Strong project leadership skills, with the ability to manage multiple initiatives, stakeholders, timelines, and dependencies
- Excellent written and verbal communication skills, including the ability to simplify complex solution narratives for customer-facing and internal audiences
- Familiarity with healthcare technology, marketplace or platform business models, marketing automation, CRM, attribution, dashboards, or campaign reporting preferred
Benefits
- Along with health and financial benefits, athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative workspaces — some offices even welcome dogs.
- We also encourage a better work-life balance for athenistas with our flexibility. While we know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment, full-time.
- In addition to our traditional benefits and perks, we sponsor events throughout the year, including book clubs, external speakers, and hackathons.
- We provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where all employees are valued.
Company Overview