Note: The job is a remote job and is open to candidates in USA. MrBeast, part of Beast Industries, is a media and entertainment company operating across digital media, philanthropy, consumer products, and business initiatives. The Social Media Platform Manager will own day-to-day publishing and community presence across MrBeast’s vertical platforms, while developing platform-native creative, supporting social strategy, monitoring audience trends, and optimizing channel performance.
Responsibilities
- Pitch, create, and publish content across primary MrBeast social channels with the creative conviction to bring ideas directly to Jimmy
- Maintain brand voice and presence across flagship social accounts, staying aligned with how content performs across emerging and established platforms
- Support the development and execution of a unified social publishing strategy aligned with audience expansion, channel health, and business objectives
- Translate overall brand and video strategy into platform-native creative concepts, optimized posting cadences, and high-performing social formats
- Identify creative and strategic opportunities to support broader goals, including organic reach, brand partnerships, and monetization initiatives
- Collaborate with Social Analytics and Growth teams to align organic publishing strategies with performance data and paid campaigns
- Monitor audience sentiment, cultural trends, and social conversations to inform real-time content pivots and long-term channel improvements
- Support major content drops and launches by driving reach, momentum, and platform interaction at scale
- Contribute to content planning workflows, including publishing calendars, upload cadences, and real-time coverage during live events
- Collaborate with cross-functional teams—including Creative, Production, Marketing, Communications, and Partnerships—to align messaging and release timing
- Act as a real-time keen editorial eye during production, major uploads, announcements, and live moments, ensuring fast, accurate, and culturally relevant publishing
- Help establish and maintain brand publishing standards to ensure a positive, high-energy, and brand-safe social environment
- Participate in post-launch analytics and performance reviews to refine creative approaches and improve channel performance over time
Skills
- Deep, platform-native understanding of short-form video platforms (e.g., TikTok, Instagram), audience behavior, content algorithms, and viral trends
- Proven experience managing and scaling high-profile social accounts for a major brand, creator, or media company
- Strong creative instincts with the passion and conviction to pitch ideas and sell them in the room
- Hands-on publishing experience, including writing sharp copy, editing short-form video assets, framing media, and executing flawless uploads
- Clear understanding of how social content contributes to broader business outcomes, including audience growth, brand partnerships, and revenue
- Exceptional communication skills with sharp instincts for tone, humor, timing, and cultural relevance
- Ability to operate in real time, making fast, high-quality decisions in high-visibility environments
- Experience working with social analytics and performance metrics to inform creative choices and optimize reach
- Highly organized with the ability to manage multiple workflows, publishing schedules, and stakeholders simultaneously
- Experience collaborating cross-functionally with creative, marketing, communications, and production teams
- Proactive, solutions-oriented mindset with strong ownership over asset delivery and overall channel growth
- Adaptable, coachable, and ego-free — priorities move fast here, and the best idea wins
- Comfort working non-traditional hours, including nights and weekends, to support major content drops and live moments
- This role is preferred in Greenville, NC, but we are open to considering remote applicants in the US who can travel frequently
Benefits
- Employee equity plan grant
- Bonus
- Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
- Company contributions to employee Health Savings Accounts (HSA)
- 401k Plan with Safe Harbor company-matching
- Flexible vacation policy and paid company holidays
- Company-provided technology package
- Relocation assistance where applicable, including travel and company-provided housing for the first 90 days
Company Overview