Note: The job is a remote job and is open to candidates in USA. Stio® is an omni-channel mountain brand that designs, develops, and sells apparel, footwear, and accessories inspired by the mountain lifestyle. The Social Media & Content Manager will own organic social planning and execution, create authentic social content, manage athlete content deliverables, support editorial storytelling, and analyze performance to optimize social and content strategies.
Responsibilities
- Own the day-to-day operations of all Stio social media channels, including content scheduling, posting, community management, and platform optimization
- Execute social media strategy developed in collaboration with the Sr. Brand Manager, translating brand campaigns and marketing objectives into consistent, on-brand content across all platforms
- Create in-the-moment, authentic social content — including short-form video (Instagram Reels, TikTok, YouTube Shorts), Instagram Stories, and live coverage — captured on iPhone in the field at athlete projects, events, activations, and productions
- Collaborate with video production contractors to develop social-first content — including short-form video and organic assets — that feeds both organic channels and the paid media pipeline
- Serve as the primary online voice of the brand: actively engaging with the community, responding to comments and messages, and fostering a positive, values-aligned environment
- Monitor platform updates, algorithm changes, and cultural trends — combining these insights with deep outdoor industry knowledge to identify timely, relevant content opportunities
- Source and manage UGC from the Stio community and athlete network for use across social and owned channels
- Support content capture at brand activations, on-model productions, and events — creating social-first assets that drive reach, exposure, and audience growth
- Manage day-to-day communication and coordination across all roster levels, serving as the primary point of contact for athletes and ambassadors for content development
- Support coordination and logistics of athlete-involved productions and brand activations, including travel, scheduling, and on-site support
- Brief athletes on content expectations, campaigns, and product launches; review and approve submissions for brand alignment
- Actively source athlete-generated content for use across social and owned channels, maintaining a consistent pipeline of authentic storytelling
- Track athlete content deliverables and maintain organized records of assets and usage rights
- Support a consistent flow of editorial content for the Mountain Town Journal (MTJ) in collaboration with the Sr. Brand Manager, coordinating athlete- and employee-contributed stories, field dispatches, and trip reports
- Ensure MTJ serves as a home for Stio's video projects and longer-form brand storytelling
- Track, analyze, and report on key social media metrics including follower growth, engagement rate, reach, views, and video completion rate
- Collaborate with the performance marketing team to identify high-performing organic content for paid media amplification
- Contribute data-informed insights and creative recommendations to ongoing social and content strategy conversations
Skills
- Must be based in Jackson Hole, WY or Salt Lake City, UT; approximately 20% travel required
- 2–4 years of experience in hands-on content creation and social media management — ideally within an outdoor, apparel, or lifestyle brand
- Hands-on content creator comfortable shooting and editing short-form video and photo, particularly in unscripted, in-the-moment environments
- Experience briefing and directing creative contractors or video production partners
- Experience working with athletes on content deliverables and relationship coordination
- A genuine mountain person — actively engaged in skiing (resort and/or backcountry), mountain biking, hiking, or similar pursuits, able to keep pace in the field and contribute authentically to the environments our content lives in
- Highly organized with the ability to manage multiple relationships and workstreams simultaneously
- Comfortable shooting social content on iPhone and other equipment with a strong eye for what performs on platform
- Basic to intermediate video and photo editing (Adobe Premiere Pro, Final Cut Pro, Lightroom, Figma, Capcut or equivalent)
- Experience with social media management and analytics platforms (Sprout Social preferred)
- Comfortable managing a social media content library — organizing assets, maintaining naming conventions, and keeping a well-structured content gallery across platforms and shared team systems
- Performance-minded with the ability to connect content decisions to business goals and audience growth
- Clear, confident written voice — captions, briefs, editorial, and community responses in Stio's brand tone
- Strong relationship-builder; communicates with warmth, professionalism, and clarity
- Proactive, solutions-oriented, and thrives in a small, high-accountability team
- Jackson Hole, WY or Salt Lake City, UT based required; approximately 20% travel required for athlete projects, brand activations, events, and field productions
Benefits
- Medical, Dental, Vision plans
- Company-paid Long Term Disability
- Employee Assistance Program
- 401k with Match
- Generous paid time off policies
- Company Culture Committee
- Gear test, perks, and more
Company Overview