Note: The job is a remote job and is open to candidates in USA. Comfrt is a direct-to-consumer brand focused on mental wellness, inclusivity, and elevated comfort. The Social Content Manager will create and execute platform-specific content for TikTok, Meta, and other social channels, while developing briefs, identifying trends, coordinating creative workflows, and using performance insights to refine content strategy.
Responsibilities
- Design social graphical treatments that align with campaign goals and brand aesthetic
- Create consistent visual templates and assets for product drops, influencer briefs, and whitelisting campaigns
- Ensure all social content maintains visual cohesion across channels and platform formats
- Own the briefing process for social content initiatives, campaigns, and product moments
- Develop comprehensive creative briefs that outline content needs, platform requirements, creative direction, and success metrics
- Brief out to Creative team, external partners, freelancers, and activation teams with clear deliverables and expectations
- Develop content outlines, shot lists, and storyboards for internal execution and external creator direction
- Stay plugged into cultural conversations, trending audio, memes, and platform trends to inspire content concepts
- Ideate on trending formats and sounds that align with Comfrt's brand and can be adapted for our products
- Contribute trend-driven content ideas that support the broader social strategy and drive engagement
- Work with the Social team, Creative Director, and Brand Marketing Manager to ensure content aligns across channels
- Coordinate with external creators, editors, and freelancers to scale content output
- Manage content calendars, production timelines, and creative workflows
- Support influencer briefs, paid campaign creative, and product launch content with direction and assets
- Monitor content performance with support from the Brand Marketing Manager
- Use insights to refine creative approaches and develop next-gen content concepts
- Report on content learnings to inform future content strategy
Skills
- • 2-3 years of hands-on experience in social content creation, video production, or content production for digital platforms • Proven portfolio demonstrating strong video editing and content production skills (short-form video) • Expertise in platform-native trends. TikTok editing, transitions, trending audio, Instagram Reels formats, etc. • Strong writing skills with ability to adapt tone and pacing for different platforms and audiences • Hands-on experience with video editing tools (CapCut, Adobe Rush, Premiere Pro, DaVinci Resolve, or similar) • Ability to work efficiently in fast-paced environments and manage multiple content projects simultaneously • Understanding of content calendars, production workflows, and asset management • Comfortable receiving creative direction and translating briefs into executed content • Basic graphic design skills (Canva, Adobe Creative Suite) for social treatments and template creation • TikTok, Instagram, Pinterest (content creation and trend familiarity) • Design tools (Canva, Figma, Adobe Creative Suite) • Content management tools (Sprout Social, Later, or similar) • Video editing software (CapCut, Adobe Suite preferred) • Design tools (Canva, Figma, Adobe Creative Suite)
- • Experience managing content across multiple social platforms simultaneously • Familiarity with content management platforms (Sprout Social, Later, etc.) • Experience with influencer campaign briefing and content direction • Knowledge of Shopify or e-commerce platforms
Benefits
- Generous paid time off
- Company-covered health insurance
- 5% 401k match
- Discounts on all Comfrt products
- Fully remote environment
- Supportive, creative environment where your ideas and growth are valued
Company Overview